Rove Concepts Announces Campaign Based on Mid-Century Classics for the Modern City

Retailer Rove Concepts is revitalizing the 2014 urban market for reproduction furniture with its iconic designs.

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Rove Concepts City Landscape Campaign

Our city is the best inspiration we could have for our reproductions, from the lush colors of the forests to the local, artisanal attitude to the sleekness of this City of Glass.

Vancouver, BC (PRWEB) July 09, 2014

The Rove Concepts team is made up of mid-century furniture lovers. They take pride in what they do, igniting their passion about every aspect of their products, right down to the last button. It is easy to tell that they want to share that enthusiasm with their customers as well.

They are constantly refreshing themselves. Rove Concepts recently finished their Stage, Share and Win contest, which had a grand prize of $1,000 credit, and are now drawing from the urban landscape. The city’s magnificence inspires their relentless search for the best furniture for the modern lifestyle. “Our latest campaign is based on the beauty of Vancouver, BC, Canada, where we were founded,” says Media Coordinator Arielle Quan. “Our city is the best inspiration we could have for our reproductions, from the lush colors of the forests to the local, artisanal attitude to the sleekness of this 'City of Glass.'”

They are quickly growing online and in-person. Their recently expanded Vancouver showroom puts them a step ahead of other reproduction companies who do not allow their customers to see the furniture up close. Rove Concepts could not be more confident in their products.

The retailer’s furniture is leading the way for exclusively made, traditionally minded reproductions. Nothing is mass produced, meaning it is not possible to find a piece by them anywhere else. And unlike their competitors, their pieces are produced in small batches so they are all customizable. Customers have their choice of real wood veneers to caster wheels to Italian aniline leather and Danish cashmere.

Small batches also mean high standards. All items are checked thoroughly through two rounds of quality control. Every classic reproduction is crafted with longevity in mind, whether it is by hand-selecting the best materials or ensuring that all the timber is sustainably harvested and FSC-certified.

Online shopping can be stressful. However, they have a longstanding history of outstanding service. On the reputable, independent review sites eKomi and Trust Pilot, they were lauded as “professional and timely,” “great to work with” and “helpful and informative.” And while no company is perfect, Rove Concepts goes out above and beyond to make sure that their customers are happy. Months ago, there was a delay in shipments so the company changed delivery companies entirely to Vitran Logistics for speedier shipping time. It is rare to find this type of uncompromising dedication to customer satisfaction.

Their website has a clean, easy-to-use layout and their photos are excellent. Plus, all of their marketing content is original and taken in-house, which is unusual in a market flooded with imitation websites. Rove Concepts does not use any shortcuts, not even in their user experience.


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