Upcoming Study to Understand CPG E-Commerce Strategies - A Global Competitive Analysis

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E-Commerce is pervasive but many CPG companies are still struggling to work out their approach to effective online sales. An upcoming study by leading market research company Business360 will bring clarity through a comparative review of e-commerce strategies, looking at the top ten e-commerce markets around the world with a separate report for each of beauty, personal care, home & house, and food & drink.

…the US is not the most advanced place for e-commerce in our categories. China, [South] Korea and Japan are great examples of more developed markets in terms of penetration of categories sold online.

Amazon’s push into CPG, beauty and food suggests these categories are set to be transformed. But e-commerce remains a black hole for many CPGs, and many companies are still seeking the best way to sell their brands online. As L’Oreal's President of Consumer Products, Jean-Jacques Lebel, said, 'I don’t know if it’s going to be Amazon, online Carrefour or online your own site, or a combination of all three.'

To complicate matters, for best practice lessons, companies must look beyond the US and other advanced markets. “The US is not the most advanced place for e-commerce in our categories," said P&G's Senior Vice President, Global eBusiness, Alex Tosolini, "China, [South] Korea and Japan are great examples of more developed markets in terms of penetration of categories sold online.”

To fill this knowledge gap, Business360 is conducting a series of studies into CPG e-commerce strategies, looking at four market categories in ten countries to assess how top competitors are approaching online commerce.

Each study covers ten countries: United States, China, Japan, United Kingdom, South Korea, Germany, France, Brazil, Australia, and Canada, which represent the top 10 according to AT Kearney’s 2013 Global Retail E-Commerce Index.

Business360 will prepare one report for each of these categories:

  •     Personal Care (Body, Hair, AP/Deo, Oral care…) – delivery date September 17, 2014
  •     Beauty (Face, Nails, Color, Fragrances…) – delivery date September 17, 2014
  •     Home & House (Air, Bleach, Dishes, Laundry, Surface…) – delivery date, October 15, 2014
  •     Food & Drink (Baby, Breakfast, Dairy, Pet, Spreads, Snacks, Bakery, Desserts, Sides…) – delivery date, October 15, 2014

Price: US$2,250 per report. Additional competitor/market permutations can be added. Call us to discuss options and prices: US: John Marchant (+1 212 866 4680); UK/Europe: Roger Sharp (+44 7941 372 343).


Established in 1999, Business360 is a market and business research and resourcing company with teams of professionals with very different skill-sets working from many places around the world.

We work in 20 languages and help clients with ad hoc research, deep dives, issue tracking, tailored newsletters, innovation support, ideation, trend analysis, competitive intelligence (performance, trademarks, plans, corporate intent), due diligence, financial analysis, and full and temporary placements.

Clients include some of the world’s most demanding and prestigious companies, including many Fortune 500 corporations, technology providers, media companies, investment banks, hedge funds, business service providers, consulting companies, auditors, law firms, advertising agencies, authors, brand consulting companies and others. Our client base has grown mostly by word-of-mouth and through winning blind and open competitions for our research and analytical abilities.

Find out more and see how we have helped companies at http://www.business360.com.

Copyright (C) 2014 Business360 Inc.

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