…the US is not the most advanced place for e-commerce in our categories. China, [South] Korea and Japan are great examples of more developed markets in terms of penetration of categories sold online.
New York, NY (PRWEB) July 09, 2014
Amazon’s push into CPG, beauty and food suggests these categories are set to be transformed. But e-commerce remains a black hole for many CPGs, and many companies are still seeking the best way to sell their brands online. As L’Oreal's President of Consumer Products, Jean-Jacques Lebel, said, 'I don’t know if it’s going to be Amazon, online Carrefour or online your own site, or a combination of all three.'
To complicate matters, for best practice lessons, companies must look beyond the US and other advanced markets. “The US is not the most advanced place for e-commerce in our categories," said P&G's Senior Vice President, Global eBusiness, Alex Tosolini, "China, [South] Korea and Japan are great examples of more developed markets in terms of penetration of categories sold online.”
To fill this knowledge gap, Business360 is conducting a series of studies into CPG e-commerce strategies, looking at four market categories in ten countries to assess how top competitors are approaching online commerce.
Each study covers ten countries: United States, China, Japan, United Kingdom, South Korea, Germany, France, Brazil, Australia, and Canada, which represent the top 10 according to AT Kearney’s 2013 Global Retail E-Commerce Index.
Business360 will prepare one report for each of these categories:
- Personal Care (Body, Hair, AP/Deo, Oral care…) – delivery date September 17, 2014
- Beauty (Face, Nails, Color, Fragrances…) – delivery date September 17, 2014
- Home & House (Air, Bleach, Dishes, Laundry, Surface…) – delivery date, October 15, 2014
- Food & Drink (Baby, Breakfast, Dairy, Pet, Spreads, Snacks, Bakery, Desserts, Sides…) – delivery date, October 15, 2014
Price: US$2,250 per report. Additional competitor/market permutations can be added. Call us to discuss options and prices: US: John Marchant (+1 212 866 4680); UK/Europe: Roger Sharp (+44 7941 372 343).
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