New York, NY (PRWEB) July 09, 2014
Amazon’s push into CPG, beauty and food suggests these categories are set to be transformed. But e-commerce remains a black hole for many CPGs, and many companies are still seeking the best way to sell their brands online. As L’Oreal's President of Consumer Products, Jean-Jacques Lebel, said, 'I don’t know if it’s going to be Amazon, online Carrefour or online your own site, or a combination of all three.'
To complicate matters, for best practice lessons, companies must look beyond the US and other advanced markets. “The US is not the most advanced place for e-commerce in our categories," said P&G's Senior Vice President, Global eBusiness, Alex Tosolini, "China, [South] Korea and Japan are great examples of more developed markets in terms of penetration of categories sold online.”
To fill this knowledge gap, Business360 is conducting a series of studies into CPG e-commerce strategies, looking at four market categories in ten countries to assess how top competitors are approaching online commerce.
Each study covers ten countries: United States, China, Japan, United Kingdom, South Korea, Germany, France, Brazil, Australia, and Canada, which represent the top 10 according to AT Kearney’s 2013 Global Retail E-Commerce Index.
Business360 will prepare one report for each of these categories:
Price: US$2,250 per report. Additional competitor/market permutations can be added. Call us to discuss options and prices: US: John Marchant (+1 212 866 4680); UK/Europe: Roger Sharp (+44 7941 372 343).
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