New York, NY (PRWEB) July 10, 2014
Experiture today announces the release of its new customer experience marketing solutions for online gaming and casino operators. These solutions allow casino marketers to create, launch, measure and optimize their marketing programs across web, email, mobile and social channels.
In addition to multichannel database marketing programs that can include email, social, and mobile messaging, Experiture enables casino marketers to create fully-branded online “Player Destinations” that members can visit from any Internet-enabled device.
By linking Experiture with their existing property management systems, casinos can integrate players’ online and land-based profiles with Experiture's Player Destinations -- allowing players who log in to see current special offers and promotions, as well as current loyalty program balances and other account information. The Experiture solution also provides casino operators with a comprehensive suite of reports on marketing results and player engagement.
Ahead of the potential legalization of Internet gambling in the US, Experiture’s Player Destinations empower land-based operators of all sizes to establish and grow their online presences -- while at the same time, enhancing existing player engagement.
Also, with this release, Experiture unveils its newest marketing solution for online gaming and casinos: a branded mobile app that utilizes geo-fencing technology to allow casino operators to reach visiting players with location-based messaging and special promotions. This location-based messaging is composed and deployed from within the Experiture platform.
“Experiture is looking forward to helping casino operators synchronize their multichannel marketing programs and extend their casino experiences to the online world,” said Experiture CEO Tej Kohli. “And because Experiture is led by a team that has successfully deployed solutions for leading operators such as MTR Gaming Group and others – we can proudly say that only Experiture offers a robust, compliant marketing solution that casino operators everywhere can utilize.”
According to Experiture’s VP Product and Marketing, Noam Rubinstein, the new solution is part of the broader product strategy for Experiture. “Experiture is creating a range of customer experience marketing solutions for use by specific industries -- starting with Gaming and Entertainment," says Rubinstein. "Today’s announcement evens the odds for casino marketers -- because with Experiture, casino operators of all sizes can get access to an expanding range of affordable marketing solutions that have been created specifically to meet their unique needs.”
Experiture’s customer experience marketing platform for online gaming is now available to select casino operators. Visit Experiture today to learn more.
Experiture, Inc. is a privately-held offshoot of Indros Group, and is based in Brooklyn, NY. Its flagship product, Experiture, is the world’s first Customer Experience Marketing Platform, which allows enterprises to create, deploy, and optimize multi-channel messaging and online customer destinations that leverage data from across systems without ongoing technical help.
To learn more about Experiture or schedule a demo, visit: http://experiture.com.
For information about this release or to schedule an interview, contact Experiture: press(at)experiture(dot)com.