'This workshop is designed to teach you to understand and trust your analytics data – then most importantly – use that information to strategically grow recruitment, retention and engagement,' said Becky Vardaman, VP of Strategy at Converge Consulting.
Cedar Rapids, IA (PRWEB) July 08, 2014
Converge Consulting has announced that it will hold its Google Analytics for Higher Education two-day workshop August 5-6, 2014 at the DoubleTree by Hilton Hotel Philadelphia City Center. The workshop will prepare attendees to fully utilize their analytics data, from fundamentals to advanced features. Participants will see real-world examples and analysis techniques that can be put to use right away.
Key topics will include:
- Account creation, access and permissions
- Definitions, understanding dimensions and metrics
- A full report tour (audience, acquisition, behavior, conversions)
- Goals, funnels and conversions (including multi-channel funnels and attribution models)
- Developing key performance indicators (KPIs)
- Campaign tracking
- Event tracking
- Advanced segments
- Content experiments (A/B testing)
- Universal Analytics
- Google Tag Manager (GTM)
- Dashboards and reporting
- Common higher education pitfalls and how to avoid them
“Your institution’s website is a critical tool into which you’ve invested plenty of time and money, but don’t just stop there. This workshop is designed to teach you to understand and trust your analytics data – then most importantly – use that information to strategically grow recruitment, retention and engagement,” said Becky Vardaman, Vice President of Strategy at Converge Consulting.
The workshop is recommended for anyone tasked with making data-driven decisions about marketing, even if they are brand new to web analytics. Past attendees have included executives looking for an understanding of the capabilities of the tool, technical team members looking to coordinate with marketing efforts, and marketing team members looking for hands-on training in execution, reporting and what’s coming next.
The workshop blends facilitator-led presentation with hands-on training and question-and-answer sessions. Participants will receive a certificate of completion for each day of training.
The workshop fee is $500 and there is a group rate available. Seats are limited.
Please go to Converge Consulting’s website (convergeconsulting.org/events/workshops/google-analytics-higher-ed-east-coast-two-day-workshop) for additional workshop information and to register.
“Analytics is a critical piece to successful inbound marketing, so we have been pleased with this workshop’s reception on the East Coast with teams from institutions like University of Pennsylvania, Drexel University and Villanova University planning to attend,” said Jay Kelly, President and Managing Partner at Converge.
The Philadelphia workshop will be led by Becky Vardaman, Vice President of Strategy at Converge Consulting. Becky is Google Analytics certified and has led Google Analytics for Higher Education workshops across the country for over one hundred institutions.
Converge Consulting is a higher education marketing firm with offices in Cedar Rapids, Iowa and Manhattan Beach, California. Converge uses research, web analytics, inbound marketing, and strategic communications to positively impact student recruitment and alumni engagement for colleges and universities around the world.