Apple and Google Dominate ‘Internet of Things’ Influence with Home Automation Efforts

Share Article

Release of HomeKit and acquisition of Nest* drive leaders above Intel, Microsoft, Cisco and others in new Appinions Influence Study.

Apple and Google Dominate in Internet of Things Influence

Four months ago, Intel and Microsoft were dominating the conversation, but we’ve seen a tremendous surge on the consumer side with shipping products and these consumer-facing moves from Apple and Google.

It’s early days for the Internet of Things, but the largest technology players are moving quickly to stake out the territory. In just the past month, Apple announced a new ‘smart home’ platform, and Google made a similar announcement for Android – moves that quickly pushed both companies to the head of the “Top 10 Most Influential Companies” in a new Influence Study on the Internet of Things, released today by Appinions.

The study reveals an increase of almost 70% in the volume of influential conversations about IoT between late March and early July. Within this timeframe there was activity from Intel (which modified their managerial structures to increase IoT focus), Cisco (who made 3 strategic investments), Zebra (who purchased Motorola’s enterprise business for nearly $3.5 billion), and many others. As the study documents, these moves got a lot of attention and reaction, with influence scores skyrocketing around each announcement.

On the ‘Top 10 Most Influential Executives in Internet of Things’ list, Philips Lighting CEO Eric Rondolat earned top spot for comments he made regarding Phillips plans to work with Apple’s HomeKit. Brad Smith of Microsoft and Mark Hurd from Oracle and executives from Apple, Blackberry, HP and others round out the list.

Looking at individual products, the Dropcam smart camera and Honeywell’s Lyric intelligent thermostat grabbed the top two spots for garnering the most influential reactions. The Logitech Harmony Remote, Philips Hue Bulb, and Kwikset Kevo E-Lock are among the other top Internet of things products covered.

“Four months ago, Intel and Microsoft were dominating the conversation” said Larry Levy, Founder and CEO of Appinions, “but we’ve seen a tremendous surge on the consumer side with shipping products and these consumer-facing moves from Apple and Google. And while smaller in scale, we also found that the Industrial Internet is garnering a lot of attention in its own right.”

To create this report, Appinions identified and analyzed over 40,000 opinions relevant to the Internet of Things from a pool of over 100M documents plus social media posts. The opinions and the reactions generated were then ranked using a proprietary scoring algorithm, which considers the people or entities reacted to these opinions, the credibility of the outlet where the reaction was published, and the overall volume of reactions to each opinion.

The Appinions Internet of Things Influence Study is available as a free download at

About Appinions
Appinions is an Influence Marketing Platform that helps B2B businesses to identify, manage, and measure the people and ideas that impact companies and their products. Built on more than a decade of Cornell University research, the Appinions platform helps marketers gain a clear understanding of whose opinions are driving market awareness and perception, which themes are resonating with prospects, and which channels are delivering the greatest impact. The insights delivered by Appinions enable marketers to dramatically improve the performance of content marketing programs, executive influence efforts, product launches, and more. Learn more at

Data Journalism at Appinions
The Appinions data journalism team uses Appinions technology to research and report on key trends in the state of influence and reactions in various business markets. Each year, in partnership with Forbes Magazine, the company releases the annual ’50 Most Influential CMOs Report’. The company has published Industry Influence Studies focusing on mobile payment technology, automobiles, smart watches, and a dozen other categories. Learn more at

*Google Investor Relations, 1/13/14

Read the whole report:

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jonah Bliss
+1 310.844.6748
Email >
Visit website