Lexington, MA (PRWEB) July 09, 2014
Forbes Consulting Group, the leading market research company that creates direct dialogues with consumers’ emotional brains, today announced that they were named a winner in the Market Research and Intelligence Association (MRIA) Excellence in Research Awards in the “Best Multinational” category. The research project highlighted in the submission spanned nine markets worldwide and was recognized for its creative project design, execution and extensive client/supplier collaboration with a Fortune 500 pharmaceutical client. Key project elements contributing to its success include excellence in data integrity/reliability, content focus/relevance & consistency, impactful reporting/share-out and effective coordination of resources. The application of MindSight®, Forbes Consulting Group’s proprietary applied neuroscience technique, also contributed to the project’s success by revealing the authentic emotions of consumers who suffer from conditions that could not have been achieved with more traditional market research tools.
“Our work on this project demonstrates the critical need that our clients have for effective and actionable global research that improves their understanding of the emotions behind the conditions and diseases they treat so that they can better communicate the benefits of new medications and treatments,” said Dr. David Forbes, founder and CEO of Forbes Consulting Group. “We’re very proud to be recognized this year by the MRIA for our work and continue to invest in developing leading-edge techniques and global best practices to help our clients uncover important consumer insights.”
Winners of the MRIA Excellence in Research Awards were announced June 10th at the association’s annual conference.
About Forbes Consulting Group
The Forbes Consulting Group is a strategic and innovative market research company providing global clients with deeper levels of insight about emotions and motivations - and helping them gain strategic market advantage on the strength of these insights. Throughout its history, Forbes Consulting Group has become a valued resource for Fortune 500 companies worldwide, with a focus on financial services, CPG, retail, advertising and pharmaceuticals. The FCG service portfolio combines qualitative and quantitative research, consultation and ideation. For more information and the opportunity to receive a demo of their flagship products, including MindSight® Motivational Profiling, Mindsight® Mobile and MindSight® Experiential Discovery, please contact sales(at)forbesconsulting(dot)com and follow the company on Facebook, Twitter and LinkedIn.