London, UK (PRWEB) July 08, 2014
Take-home ice cream accounts for about 45% of the total ice cream market in the US in volume terms, making it the dominant category in the market. The artisanal ice cream and impulse ice cream categories are following after. Over the next four years, the take-home ice cream category is expected to post a CAGR of over 2%.
Indulgence is the key motivation amongst ice cream consumers in the country, whilst a rise in disposable incomes also contributed to elevated demand for premium product lines. Being an essential part of the American diet, ice cream is enjoyed across all households. American consumers’ surging desire to take time to relax as well as discover novel experiences and fun products is anticipated to spur the demand for ice cream as well.
The US ice cream market is the biggest one worldwide in volume consumption terms; the country also boasts the highest per capita ice cream consumption. The US ice cream market is growing at a fast tempo, with consumers’ craving for convenient on-the-go snacking and tasty treats fuelling volume growth.
Topical research report “Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the US Ice Cream Market” drawn up by Canadean is now available at MarketPublishers.com.
Title: Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the US Ice Cream Market
Published: June, 2014
Price: US$ 6,320.00
The study offers an insightful guide to the US ice cream market. The report presents comparisons of valuable data, enabling to keep a close watch on the development of the national ice cream marketplace over time by individual category. Overall, the study provides an accurate understanding of the relationship existing between major drivers of customer demand in the domestic ice cream sector enabling to indentify the most promising growth areas (in terms of novel products and lucrative geographical markets) in which to compete in the years to come.
Reasons to Buy:
More topical and new market studies by the publisher can be found at Canadean page.