Los Angeles, CA (PRWEB) July 09, 2014
Global, digital youth agency Fuel today announced the launch of its new interactive digital publication for marketers Generation Play, which will discuss and explore trends and themes surrounding the way young consumers play, engage and consume digital content, based on New Media Measure data from research partner Interpret.
Part marketing blog, research report, and trends exploration, the magazine features discussions and infographics on topics related to tech culture, gaming, entertainment, parenting, and consumer goods, all from behind the lens of young and emerging Millennial and iGen markets.
“This will be a growing and flexible piece of content for Fuel and a way for us to report on the trends we’re seeing in digital behavior in the youth market,” said Jeff Roach, the agency’s Chief Strategy Officer and Executive Creative Director, and Editor-in-Chief of Generation Play. “The magazine will grow to include interviews with top innovators, point/counterpoint discussions on hot-button issues in digital engagement, and research that will shed new light on the most recent insights in contemporary culture.”
“We’re pleased to have contributed key data insights to Generation Play from our syndicated U.S. and global studies, New Media Measure and GameByte” said Michael Cai, SVP of Games & Technology at Interpret. “Data from New Media Measure allows us to apply the most recent insights in new media to Fuel’s global work in the digital youth market, allowing us to highlight insights relevant to any brands who care about digital youth engagement.”
Articles in the first issue include: The Digital Life of Youth; Branded Entertainment Evolved; Tech Toys are the Future; Look Ahead: Gaming 2025; Selfie Moms: The Intriguing New World of Millennial Parents; and The Future of Kids and Cryptocurrency.
Fuel helps Fortune 500 global brands connect with Millennial and iGen audiences offering deep, digital brand experiences that include immersive virtual worlds, mobile apps and social gaming, branded entertainment, dynamic multi-screen experiences, interactive rich media advertising, and digital loyalty programs. Current clients include McDonald's, Coca-Cola, Mattel and Nokia. See http://www.fuelyouth.com.
Interpret is a leading consumer market research and consulting firm focused on the intersection of traditional and new media. Their custom and syndicated data services help world-class clients navigate the increasingly fragmented media landscape through in-depth analyses of consumer attitudes, media-related behaviors and consumer technology. See http://www.interpretllc.com.