New Website For Applicants To Top Undergraduate Business Programs

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Wharton tops a new ranking of the top 100 undergraduate business programs in the U.S.

"Our goal is to become a must-read resource for anyone interested in attending a top undergraduate business program", the highly popular online destination for MBA applicants and students, today (July 8) launched a new website for applicants and students in business undergraduate programs. The new site,, debuted with a new ranking of the best 100 programs for business undergraduates in the U.S.

The new ranking, along with a wealth of news and features, including interviews with deans of all the top business schools, is a core part of the site's coverage. In the inaugural ranking, the University of Pennsylvania's Wharton School topped the list, followed by the undergraduate business programs at Cornell, Notre Dame, the University of Virginia, and Washington University.

"Our goal is to become a must-read resource for anyone interested in attending an undergraduate business school," said John A. Byrne, former BusinessWeek Executive Editor and former Fast Company Editor-in-Chief. "We want to do for undergraduates what we have already achieved in the MBA space, becoming the go-to site for applicants to the world's elite MBA programs."

The new website includes these features:

  • Ranking The Top 100 Undergraduate Business Programs
  • The Amazing Growth of Undergraduate Business
  • How Students Rank Their Business Programs
  • The ROI On A Business Major
  • Picking The Best Business Program For You
  • How Involved Should Parents Be In Helping With Applications?
  • 13 Reasons Why You Should Definitely Be A Business Major is the fourth website owned and run by C-Change Media, the company founded by Byrne four years ago after leaving BusinessWeek as its Editor-in-Chief of online operations. C-Change also operates PoetsandQuantsforExecs,com, a site devoted to the coverage of Executive MBA and Executive Education programs, as well as, a site devoted to the coverage of law schools.

"This is a natural extension of the higher education franchise we've established with the initial launch of PoetsandQuants," added Byrne. "The market for undergraduate business education is an important one and we intend to bring to it the same lively, informative and entertaining coverage that we are known for in the MBA and JD markets."

The new site features profiles of the top undergraduate business programs, candid interviews with deans and admission officials, first-person narratives of current students and alumni, detailed analysis of rankings and placement reports, and a treasure trove of admissions advice to help applicants get into the best schools. "It will be the best resource in the world for undergraduate business education, period," said Byrne. "And it will be updated on a daily basis, just as our other higher education sites."

To help with the launch of the new site, C-Change Media has hired two former writers: Alison Damast, a former BusinessWeek staff writer who had covered the higher education beat for more than six years, and Jeff Schmitt, a former contributor who wrote management and leadership stories for several years. They have joined a staff led by John A. Byrne, who created BusinessWeek's rankings of the best MBA programs as well as the best executive education and EMBA programs, and who supervised the creation of the magazine's undergraduate business rankings., which was launched in August of 2000, is recording record traffic and engagement from its worldwide readers. After ending 2013 with 72% of the active market for applicants to MBA and EMBA programs in the U.S. and more than half the world market, traffic has skyrocketed. In the first six months of 2014, page views increased by 57.6% over the year-earlier period.

If you are an educational institution interested in advertising, sponsorship or other promotional opportunities on any of our higher education websites, on our mobile-optimized site, or in our digital magazines and guidebooks, please contact:

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Lauren Everitt

John A. Byrne
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