Ashampoo Selects cleverbridge’s Managed Services Program to Drive Japanese E-Commerce

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Computer software developer leverages cleverbridge’s local expertise and services to launch new products into the second largest Asia-Pacific e-commerce market.

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Japan is an important market for us to launch our new software products. This is why we chose cleverbridge’s proven experience as they have always enabled us to seamlessly sell around the world. ~ Henning Seedorf, director sales and marketing, Ashampoo

cleverbridge, a global full-service e-commerce provider for software and cloud companies, announces Ashampoo has selected cleverbridge’s Managed Services Program to help launch five new products in the Japanese market. A longtime cleverbridge client, the computer software developer is expanding its relationship to leverage cleverbridge’s e-commerce expertise, technology and services to seamlessly sell in Japan.

According to Forrester Research, Inc., Japan’s e-commerce sales are growing from $59 billion in 2013 to $96 billion in 2018, a growth rate of 10 percent. With a mature online buyer population and consumers already comfortable purchasing items in different categories online, many software and cloud companies are looking to launch offerings in the Japanese market. However, Forrester report author Zia Daniell Wigder writes that companies are against blindly applying a blanket strategy to the Asia-Pacific region. Each of the five largest markets (China, Japan, South Korea, India and Australia) are quite different and require a distinct strategy for international companies hoping to sell online.

“With its 100 million Internet users and 75 million online shoppers, Japan is an important market for us to launch our new software products. This is why we chose cleverbridge’s proven experience as they have always enabled us to seamlessly sell around the world” said Henning Seedorf, director sales and marketing, Ashampoo GmbH & Co. “With their Tokyo presence, local expertise and extensive portfolio of languages, currencies and payment methods, we expect another successful launch and a highly localized customer experience that enables us to effectively build lasting customer relationships.”

“We are excited to expand our relationship with Ashampoo and help them launch their new products in the Japanese market,” said Yosuke Ito, general manager of Japan, cleverbridge. “As part of our Managed Services Program, Ashampoo benefits from not only our localization services for their products and website, but also from having a local Japanese liaison providing technical and sales support. They understand that it’s not only about bridging language barriers but also cultural differences, which is why they will ultimately have success in this complex, fast-growing market.”

cleverbridge’s Managed Services Program in Japan gives software and cloud companies the capabilities needed to provide a truly localized customer experience and remove barriers to purchase. Services include:

  • Localization services – product user interface design, in-product messages, instruction manuals and website design
  • Marketing services – SEO, SEM, affiliate management, ad network, online and offline promotions
  • Quality assurance – application and website testing in all native Japanese operating systems and hardware environments, and an administered customer satisfaction survey
  • Technical support – datacenter and onsite server support, Japanese website migration, product support (phone or email), and field service (i.e. onsite installation, troubleshooting)
  • Local liaison – Japanese web domain, physical address, toll free number and partner recruitment (e.g. resellers, publishers, other service providers)

To learn more about cleverbridge or the Japanese Managed Services Program, please contact inquiry(at)cleverbridge(dot)com or visit

About cleverbridge
cleverbridge is a proven leader in e-commerce expertise, technology and services for leading software and cloud companies that serve consumers and businesses. For more than 300 clients – including Avira, Corel, Dell, Malwarebytes and Parallels – cleverbridge is a true extension of their teams, understanding each client’s billing models, markets, channels and specific e-commerce requirements. cleverbridge provides an unsurpassed customer experience so that clients can strategically leverage e-commerce to effectively build customer relationships and generate more revenue. Headquartered in Cologne, Germany, cleverbridge has offices in Chicago, San Francisco and Tokyo. For more information, visit or the Building Keystones blog.

About Ashampoo
Ashampoo’s global presence includes 17 million active customers and 170 million downloads of its PC software, which is available in 37 different languages. The company’s portfolio of 45 different software packages includes system utilities, security and anti-virus, burning, CAD, construction and multimedia, each with a focus on usability and simplicity for the consumer. Its award-winning products include Ashampoo Burning Studio 14, Ashampoo WinOptimizer 11, Ashampoo Snap 7. Headquartered in Oldenburg, Germany, Ashampoo was founded in 1999. It was a pioneer of the digital download and a leader in developing the shareware market. For more information, visit

1 “Asia Pacific Online Retail Forecast, 2013 To 2018” by Zia Daniell Wigder with Jitender Miglani, Masami Kashiwagi, Rebecca Katz, Forrester Research November 26, 2013.

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