Bill Walton of ProDirect LLC Delivers Sales Growth Advice for Financial Advisors in his Latest Book

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Taming the Four-Headed Dragon makes the latest sales techniques available to financial community.

Taming the Four-Headed Dragon

"Invaluable - Highly informative...a must have." - LA Talk Radio

Author and sales trainer Bill Walton brings 25 years of sales experience to financial advisors in his new, tools-based sales strategy book, Taming the Four-Headed Dragon: A Must-Have Guide for Financial Advisors: Get the Sales Growth YOU Need, the Clients YOU Want—All with Limited Time (published by iUniverse).

“I love to teach people how to sell,” Walton reveals. “For over 25 years I've been coaching salespeople on how to grow their business and have spent the last 13 years coaching financial advisors. My work has not only helped advisors land more clients, but to do so systematically and with limited time.” From a sales perspective, Taming the Four-Headed Dragon addresses some of the biggest challenges that financial advisors face, especially in times of slow economic growth. Walton, who was recently acknowledged by America’s Premier Experts® as a leader in his field, outlines four key activities that advisors need to master in order to grow a successful practice.

Using Walton’s advice, readers will learn easy-to-implement strategies and tactics that will help them land clients and achieve their goals in a time-smart, focused manner. Walton includes real advisor stories and real-life solutions to illustrate his four activities in action, activities Walton calls “dragons.”

Taming the Four-Headed Dragon is tools-based and pragmatic. It’s based on actual experience and success in working with hundreds of financial advisors,” Walton writes. “The book is written from a salesperson's point of view and brings the latest selling and messaging techniques to the advisor community.”

Taming the Four-Headed Dragon
By Bill Walton
Hardcover | 6 x 9 in | 154 pages | ISBN 9781491718407
Softcover | 6 x 9 in | 154 pages | ISBN 9781491718391
E-Book | 154 pages | ISBN 9781491718414
Available at Amazon and Barnes & Noble

About the Author
Bill Walton is a nationally recognized sales trainer and coach with more than 25 years of experience. He is the founder and president of ProDirect, a sales training and coaching firm, and the author of his sales blog, Meaning More to Clients. As a speaker, he has delivered motivational talks on personal and sales success. He has been a guest on CNN and a featured contributor to Human Resource Executive magazine.

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William Walton
since: 05/2009
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