‘Conscious Millionaire’ Author J V Crum III Highlights Work of Five Social Entrepreneurs in New Huffington Post Column ~ Honorees Exhibit Crum’s ‘Profit with a Purpose’

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Best-selling author and business coach J V Crum III in his latest Huffington Post column highlights five organizations that excel in building social consciousness into their business model above and beyond profits, a key theme of his book, Conscious Millionaire: Grow Your Business by Making a Difference.

In his Huffington Post column titled “Five Social Entrepreneurs Who Could Change the World,” Crum highlights Roozt.com, Kiva.org , Hand in Hand Soap, Light Gives Heat and Ecovative Design for their business models that combine profit with purpose. A key theme of Conscious Millionaire: Grow Your Business by Making a Difference is that a business can transform the world if it is focused not only on financial growth but on an authentic desire to improve the lives of others and the world.

“My life’s purpose, and everything that http://ConsciousMillionaire.com is built upon, is the idea that growing a business should be about more than making money,” Crum says. “Increasingly, entrepreneurs are choosing to create businesses based on their authentic desire to improve lives, organizations and the world. This new entrepreneur path is as much about heart as it is about making money.”

Crum’s weekly Huffington Post column focuses on conscious business growth, corporate social responsibility, and highlighting businesses and entrepreneurs who stand out in this area. To that end, Crum highlights in his latest column five salient examples of organizations that serve the greater good of their clients and the world, while fulfilling the personal heart mission of the business creators. Roozt.com, for example, is an online brand storefront which features and purchases from organizations that have put “making a difference” on issues such as environmental justice, clean water access or women’s empowerment at their core. Another standout business, Kiva.org, is a micro-financing platform – similar to crowd-funding platforms – that connects people through lending to alleviate poverty and makes sure that 100 percent of every dollar loaned goes directly to individuals to help them build a better life for themselves and their families.

Founded upon the idea of eliminating diseases worldwide spawned by a lack of clean water and poor hygiene, Hand in Hand Soap creates soaps, bath salts and candles that are not only organic but also harvested, grown and packaged in a natural and environmentally friendly way. Light Gives Heat is a nonprofit organization that supports an e-commerce site where more than 50,000 African-made products have been sold to support initiatives in Africa, such as literary and English classes, the education of women on their civil and reproductive rights, the introduction of solar cookers, the establishment of clinics HIV/AIDS testing and treatment, and the launch of an urban farming initiative. Finally, Ecovative Design was created from the desire to significantly reduce the amount of non-degradable materials used worldwide through the use of fungi to create rigid and molded materials, an Earth-friendly alternative to the plastic and foam widely used in commercial shipping and packing.

Crum says his column is not only about recognition, but also the desire to inspire existing or new entrepreneurs to think about their businesses, like the five honorees, beyond profit and loss. Strong corporate social responsibility and significant social consciousness built into the day-to-day operations of a business often spark profit in payback from socially-conscious consumers who will reward the organizations with patronage and loyalty.

“Those that weave corporate social responsibility into their business model become a beacon to us all because they demonstrate that anytime we put the best interests of others and the world first, we elevate the cause being supported and the value of the business as a whole,” he writes. “These five companies have diverse stories that work toward vastly different goals – but at their core is a desire to change the world, to uplift us all, and to give back through the work they are so passionate about.”

About the Author: J V Crum III is the founder of http://ConsciousMillionaire.com. As a business coach and speaker, he is sought after for his unique ability to help entrepreneurs and executives integrate their strengths and passions into a well-defined strategy for creating high profits and making a big difference in the world. Crum holds an MBA, JD and a MS in psychology. His best-selling book, Conscious Millionaire: Grow Your Business by Making a Difference is available now: http://www.amazon.com/Conscious-Millionaire-Business-Making-Difference/dp/0976719223/ref=tmm_pap_title_0. To read Crum’s column, please visit: http://www.huffingtonpost.com/j-v-crum-iii/.

For more information about J V Crum III and Conscious Millionaire.com, contact: Michael Harrold, Michael(at)consciousmillionaire(dot)com , or 813-877-1700.

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