San Mateo, Calif (PRWEB) July 09, 2014
4INFO — the fast-growing technology company solving the challenge of mobile attribution for national brand advertisers — introduces the ability to precisely target video ad campaigns across mobile and online screens and measure results that matters most: sales lift at the cash register.
“4INFO now gives brand advertisers the unprecedented ability to confidently invest in video advertising with precise, purchase-based targeting – both in mobile and online – with cross-platform attribution of sales results down to the UPC level,” said Tim Jenkins, CEO of 4INFO. “Our direct link to sales results goes far beyond our competitors’ digital ad measurement claims of less meaningful taps, clicks and store visits.”
The growth of video advertising — particular on mobile phones — reflects the growing time consumers are spending on smaller screens. More than 100 million Americans watched videos on their smartphones in the fourth quarter of 2013, spending a monthly average of 83 minutes, according to Nielsen. According to research from Media Post, apps accounted for nearly 90% of the time smartphone users spent on mobile consuming media.
“Because we solved the mobile targeting issue first, 4INFO can reach the same households with online video ads by working with our data partners to extend the ad buying process to defined households using the online industry standard of cookies,” said Jenkins.
National advertisers are looking to bolster their media mix with the power of video advertising while carefully measuring their investment. To enable the most precise targeting and accurate measurement, 4INFO’s patent-pending mobile ad technology has accurately linked 152 million mobile devices to 101 million U.S. households — without the need for cookies or probabilistic modeling across Wi-Fi signals.
4INFO makes mobile and multiscreen video advertising measureable by first focusing on who should see an ad and knowing on which device it was viewed. Working with fully anonymized data, 4INFO and its data partners compare who is exposed to ads — ads on their mobile devices, ads on their desktops/laptops and those exposed to ads on both — and then measure sales lift of the exposed group compared to a control group of unexposed households to measure incremental sales lift as a result of the advertising.
Comparing purchase behavior of those who were delivered an ad and those who were not enables accurate measurement of a campaign’s effectiveness. By delivering ads across screens, 4INFO measures individual and combined exposures to determine campaign results that matter most: sales lift at the cash register.
4INFO is a fast-growing mobile technology company solving the mobile attribution challenge for national brand advertisers to measure the ROI that matters most: sales lift at the cash register. A privately held company, 4INFO’s brand ad revenue tripled in 2013 over 2012 — and continues to experience exponential growth. 4INFO’s proprietary, patent-pending mobile technology has tied 152 million mobile devices to 101 million U.S. households. 4INFO’s flagship product — AdHaven Bullseye — enables advertisers to target consumers with the same precision as online and direct mail advertising. AdHaven Bullseye anonymously matches mobile device data to household-level purchase data providing the ability to measure actual sales results from a mobile ad spend. Launched in March 2013, 4INFO’s AdHaven Bullseye has already powered mobile ad campaigns for more than 75 national brands with impressive accuracy and results: sales increases between 5 and 20%, ROI averaging 382% and as high as 600%, and market share increases at the expense of competitors. 4INFO collaborates with the most trusted 3rd party data providers of purchase and lifestyle data — including Acxiom, Nielsen, and Nielsen Catalina Solutions. On the forefront of mobile innovation since 2004, 4INFO is headquartered in San Mateo, Calif., with offices in New York, Los Angeles, Chicago and Boston. Learn more at http://www.4INFO.com.