By gaining access to the global travel industry’s largest repository of hotel media assets, trivago is able to provide shoppers with visually engaging online experiences that lead to increased engagement and conversions.
Toronto, Canada and Dusseldorf, Germany (PRWEB) July 09, 2014
Leonardo, technology and online media company for the global hospitality industry, today announced a new, multi-year agreement with trivago, a major global travel meta-search site with 45 million monthly visitors. trivago is now part of Leonardo’s VNetwork and joins the more than 120+ travel websites that subscribe to Leonardo’s MediaConnect product. trivago will source hotel visual content for hotels listed on trivago’s consumer websites in 47 different countries.
Seamless Image Sourcing and Processing
Under the agreement, trivago will gain access to over 1.9 million photos from the global travel industry’s largest hotel media library for over 100,000 GDS listed hotels globally. trivago will also benefit from the image sourcing and processing features included in the MediaConnect product, such as:
- Delivery of media in multiple formats and sizes along with meta-data including categories and captions.
- Brand and hotel certified content that is updated regularly to ensure accuracy and freshness of content on trivago’s websites and minimize rogue image issues.
- Media sourcing through advanced XML connectivity based on industry standards from HTNG (Hotel Technology Next Generation) and Open Travel Alliance.
Engaging Multimedia Display
trivago will also embed Leonardo’s media display technology to display multi-media for hotels that subscribe to Leonardo’s VBrochure Online Merchandising System. With customized multi-media stories displayed alongside the images trivago will source and display for them, subscribing hotels will provide enhanced visual experiences for travel shoppers on trivago.
“Connecting with Leonardo’s media library and adopting their display technology makes it easy for us to continue to meet the consumers’ increasing appetites for visual content,” said Jeroen Neijenhuis, Head of Content at trivago.
“Today’s travel shoppers expect compelling, immersive visual experiences. By gaining access to the global travel industry’s largest repository of hotel media assets, trivago is able to provide shoppers with visually engaging online experiences that lead to increased engagement and conversions. With trivago in our network, hotels are reaching an even broader audience of travel shoppers with their visual stories,” says John McAuliffe, Leonardo’s President.
Leonardo Worldwide Corporation is the travel industry’s trusted provider of technology solutions that help hotel chains, hotel properties and travel websites manage, syndicate and display visual content. Leonardo has been the leader in hotel media management and distribution for more than a decade with the largest multi-channel marketing network in the industry. Adoption of the company’s new and improved cloud-hosted media display solution continues to grow among top hotel chains and travel websites. Leonardo continues to grow its offering of hotel digital marketing tools that enable individual properties to enhance their visual presentations on their websites, social media and mobile devices. Learn more about Leonardo at http://www.leonardo.com.
Founded in Düsseldorf in 2005 with operations in 47 countries, trivago is the world’s largest online hotel search site, comparing room rates from over 700,000 hotels on over 200 booking sites worldwide. Each month, more than 45 million visitors use trivago’s unique online technology, which compares billions of hotel deals daily. Visit http://www.trivago.com.