Keynoter Announced --- Social Media Summit Aug. 12 in San Francisco

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Brian Solis to Keynote PR News’ Next Practices Social Media Summit (Social Media, Crisis, Leadership, Branding) Aug. 12 in San Francisco

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Digital analyst, business strategist, futurist and author Brian Solis will keynote PR News' Next Practices Social Media Summit on August 12 at the Westin San Francisco. In his keynote on-stage interview with PR News, Solis will share insights from his latest book, “What’s the Future of Business?” and present his vision of how PR and marketing professionals can help their organizations adapt to the transformed expectations of their key stakeholders. He’ll also talk about the need for communicators to perpetually reinvent themselves to thrive in the coming years.

Joining Brian Solis in the program will be leading communications and marketing practitioners who will share real-world takeaways and how-to’s for professionals who know that in-person professional development and networking is the best way to keep their competitive edge—for their own careers and for their brands. Presenters from McDonald's, Adobe, Peppercomm, Human Rights Campaign, Mashable, United States Coast Guard, LinkedIn, Weber Shandwick, Not For Sale and Levi Strauss & Co. will prepare PR professionals for the future of communications in sessions on brand visibility, media relations, Facebook, video, Vine, Pinterest, content marketing, Twitter for crisis management and more.

On August 11, the day before the Next Practices Social Media Summit, PR News is presenting a West Coast edition of its acclaimed SEO Boot Camp. This one-day boot camp will immerse you in the latest best practices in search engine optimization. You’ll walk away with action items you can immediately put to use to make your content—and your brand—competitive in the crowded digital ecosystem. SEO isn’t magic, but adhering to the fundamentals will put your content in the position to succeed over time. At PR News’ SEO Boot Camp, you’ll get the fundamentals you need—and the inside tips that optimization experts depend on every day.

Philippe Guelton, CEO at SheKnows, will keynote the SEO Boot Camp, focusing on the success of his company’s revamped website and SEO approach, which includes a new network of influencers. You’ll learn how you can build a network of influencers, and how these influencers can create amazing SEO opportunities through their trusted content and networks of followers.

Register now for PR News’ Next Practices Social Media Summit at; the early bird rate ends July 17. Group rates along with one- and two-day packages are available. For questions regarding the conference, contact PR News’ Laura Snitkovskiy at lsnitkovskiy(at)accessintel(dot)com.

For sponsorship and exhibit information, contact PR News Vice President & Group Publisher Diane Schwartz at dschwartz(at)accessintel(dot)com.

About PR News:
PR News is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry. For more information, please visit

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