Jean Peterson Design Wins Gold in International Medical Marketing Competition

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Jean Peterson Design (JPD) won Gold in the 2014 Aster Awards Competition, Magazine Advertising—Series, for the “Cutting-Edge Surgery” campaign designed for Frederick Memorial Hospital (FMH).

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“Frederick Memorial Hospital has been providing services, information, and support to Frederick and the surrounding areas for over 100 years and is an important part of the community. We are proud to work with them as they continue to innovate and modernize medicine and treatment,” said Jean Peterson, Principal of Jean Peterson Design.

The “Cutting-Edge Surgery” campaign was designed to inform the public about FMH’s advanced laparoscopic and robot-assisted surgeries that reduce scarring, pain, and recovery time. Utilizing simple but powerful imagery and concise copy, JPD was able to convey a difficult topic into a strong advertising campaign.

The Aster Awards, an international medical marketing competition, recognizes excellence in healthcare marketing and advertising, and is hosted by Creative Images, Inc., a firm that has specialized in strategic healthcare marketing for more than 22 years.

For more information about the Aster Awards, visit

Founded in 1996, Jean Peterson Design is an award-winning design studio based in Frederick, Maryland, and serving clients locally and throughout the country. For more information, call 301-631-2401 or visit

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