'We’re proud of our co-op history and wanted our logo to show it,' said Frontier Co-op Chief Executive Officer Tony Bedard. 'Our mission of nourishing people and planet. Always be fair. Reflects our values which are consistent with a co-op structure.'
Norway, Iowa (PRWEB) July 10, 2014
What’s in a name? According to Frontier Co-op, nearly 40 years of history and values. The leader in natural and organic herbs, spices and aromatherapy products has changed its name to Frontier Co-op to better reflect its mission and heritage of member ownership.
“We’re proud of our co-op history and wanted our logo to show it,” said Frontier Co-op Chief Executive Officer Tony Bedard. “Our mission of nourishing people and planet. Always be fair. Reflects our values which are consistent with a co-op structure.”
Frontier Co-op is owned by its more than 30,000 wholesale customers called “member-owners.” Like cooperatives of all sizes, Frontier Co-op focuses on member needs and works for the sustainable development of its community through policies accepted by members.
“We’ve seen a lot of change since our humble beginnings, but we have held true to our founding co-op principles,” said Bedard. “We want our logo to express the pride we have in being a co-op and pay tribute to our heritage.”
Co-ops around the world are bound by a set of seven principles. Originally developed in the 19th century, these co-op principles have changed little since and remain the core values of co-ops everywhere:
1. Voluntary and Open Membership
2. Democratic Member Control
3. Member Economic Participation
4. Autonomy and Independence
5. Education, Training and Information
6. Cooperation among Cooperatives
7. Concern for Community
“We have always thought of the way we do business— advocating environmental sustainability and ethical business practices — as an essential part of our success,” added Bedard. “We consider it a requirement of our future success that we grow and prosper by contributing to the world rather than exploiting it.”
Along with introducing a new name, Frontier Co-op also refreshed its logo to help communicate its co-op values. The logo elevates the word co-op and highlights member-ownership. Though the logo features a modern typeface, the botanicals remain as a reminder of the co-op’s heritage and commitment to botanically based products. The new logo will be phased in over time and hit store shelves in the next year.
Founded in 1976 and based in Norway, Iowa, Frontier Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier Co-op's website at http://www.frontiercoop.com.