Warsaw, Poland (PRWEB) July 14, 2014
"Co-creation is one of the most interesting phenomena of the past 10 years", according to Filiberto Amati, author of the guide. "Co-creation with consumers and experts is nowadays a critical tool to generate success in an international environment, because it allows building more relevant and stronger brands, more radical and successful innovations and because it provides stronger insights in the international expansion processes.
"Nevertheless co-creation is an umbrella for many, complex and diverse concepts, and the objective of this guide is to shed some light in all its dimensions, while assisting readers in formulating the right questions about co-creation. As a matter of fact, co-creation is not for every company and should be developed inside any firm only according to company's vision and culture: hence a successful path to co-creation begins with posing the right questions."
The book in Italian is available in:
For more informations: http://www.cocreazione.it/.