Lingerie Stores in the US Industry Market Research Report from IBISWorld Has Been Updated

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With more favorable employment trends, per capita disposable income is expected to rise, allowing consumers to increasingly splurge on higher-end lingerie items. For this reason, industry research firm IBISWorld has updated a report on the Lingerie Stores industry in its growing industry report collection.

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Revenue fell during the recession but will rebound as disposable income improves

The multibillion-dollar Lingerie Stores industry is composed of retailers that sell lingerie, nightgowns, shapewear and other specialty items. Following a drop in spending during the recession, demand for industry products has rebounded strongly, and revenue is expected to grow during 2014. The Lingerie Stores industry has benefited from the slow decline in the unemployment rate, which has boosted per capita disposable income, allowing consumers to increasingly purchase price-premium lingerie items. As a result, revenue is anticipated to increase over the five years to 2014.

According to IBISWorld Industry Analyst Britanny Carter, “product line expansion and favorable consumer trends have boosted demand for lingerie stores.” Many companies have begun offering intimate apparel targeted toward teens and women aged over 45 to boost sales. Plus-size lingerie has also expanded the industry's market reach over the past five years. Moreover, consumers are increasingly opting to purchase intimate apparel at specialty stores instead of department stores, accelerating growth.

Lingerie sales typically generate higher margins compared with general apparel products. Profit has increased considerably since its recessionary low, due to improved consumer spending. Rising cotton prices and discounted pricing, however, have limited returns. “Over the five years to 2014, the price of cotton is expected to rise, increasing merchandise costs for the industry's retailers,” says Carter. Furthermore, e-commerce retailers are typically able to offer their products at lower prices than brick and mortar stores, forcing many lingerie stores to discount their products.

Favorable economic growth is expected to continue over the next five years, boosting demand for the Lingerie Stores industry. Over the five years to 2019, industry revenue is forecast to rise, and during this period, the unemployment rate is expected to slowly trend down. With more favorable employment trends, per capita disposable income is expected to rise, allowing consumers to increasingly splurge on higher-end lingerie items. The industry will, however, experience increasing external competition from discount retailers, mass merchandisers and e-commerce retailers that are expected to continue expanding their lingerie lines.

For more information, visit IBISWorld’s Lingerie Stores in the US industry report page.

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IBISWorld industry Report Key Topics

The Lingerie Stores industry includes retailers that primarily sell intimate apparel for women. This includes bras, panties, sleepwear, shapewear and other lingerie items.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
Globalization & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
Major Companies
Operating Conditions
Capital Intensity
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit or call 1-800-330-3772.

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Gavin Smith
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