New York, NY (PRWEB) July 11, 2014
Cynopsis Kids, the premier weekly publication for kids media executives, will hold its inaugural Kids Business Summit – Getting to the Core of Kids’ and Teens’ Viewing Habits, on September 8 in New York City. This is a one-day immersion course in how to use traditional, digital and social tools to maximize their loyalty – and ROI.
Executives from BabyFirst TV, Cartoon Network, Disney, FullBottle, Ipsos MediaCT, National Geographic Kids, Nickelodeon, PlayWell, Scholastic and others will share actionable insights about story-telling, brand extension, distribution strategy and advertising innovation that resonates with young digital natives and their parents.
The summit will also feature a lunchtime keynote from environmental activist and media personality Philippe Cousteau, whose series Xploration Awesome Planet will anchor the new Fox Saturday-morning block.
“This Summit is designed to bring the smartest and most creative minds in the industry together to discuss ways to better serve the most enthusiastic audience, the digitally-savvy kids and tweens,” noted Cathy Applefeld Olson, editor of Cynopsis Kids. “We are excited to have so many great brands sharing ideas and stirring up new ones on Monday, September 8.”
The Summit will be held at the Yale Club of New York in Midtown Manhattan and include an informal lunch, networking breaks and “Milk + Cookies” Reception. For details, please visit http://www.cynopsiskidssummit.com.
For questions about registration, contact Pete Romas at pete(at)cynopsis(dot)com or visit the summit webpage. For sponsorship information, contact Vice President of Sales and Marketing Mike Farina at mike(at)cynopsis(dot)com.
About Cynopsis Media
Cynopsis Media is a division of Access Intelligence LLC. The Cynopsis Media family of products includes Cynopsis, Cynopsis Digital and Cynopsis Sports daily e-publications, weekly Cynopsis Kids and Cynopsis Classified Advantage e-publications, Special eReports, Event/Summits and a strong database of Classifieds and more. Visit the new & improved cynopsis.com.