New ‘Founder Genius’ Videos Feature Insights from Big Omaha Entrepreneurs

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Experienced founders provide entrepreneurs with problem-solving lessons in 42 new additions to Kauffman Founders School.

Every seasoned entrepreneur has genius in them, built from years of knowledge and practice. Beginning a venture can leave founders with a lot of questions as to how they should proceed and, sometimes, the experience of an established founder is the help they need to put their own circumstances into a new perspective.

Kauffman Founders School’s new section of “Founder Genius” videos feature experienced and successful entrepreneurs spotlighted at this year's Big Omaha conference. Offering a variety of personal stories of how they handled issues, these founders offer comparative examples of how new entrepreneurs and founders can approach their struggles and startup problems. The 42 new videos contribute invaluable lessons to Kauffman Founders School modules addressing issues such as “how to manage cofounder relationships,” “how to divide equity in your company” and “how to find your target customer.”

“The Founder Genius videos that showcase individual entrepreneurs’ stories act almost as a support network when evaluating lessons and contextualizing them for my own business,” Dave Chait, CEO and cofounder of Travefy, said.

The new Founder Genius videos give examples and lessons on the following topics from the following entrepreneurs:

Intellectual Property
1.    “If Innovation Sits, It Isn’t Worth Much” — Heidi Lubin, HEVT
2.    “We Work Off Well-Defined Protocols” — Andrew Brooks, Smart Things
3.    “When it Comes to Software, Treat as Trade Secret” — Heidi Lubin, HEVT

Entrepreneurial Marketing
1.    “Appeal to Your Customer’s Aesthetic” — Alexis Tryon, Artsicle
2.    “Create a Story That’s Easy to Pass On” — Alexis Tryon, Artsicle
3.    “How Do We Deliver Emotional Value?” — Andrew Brooks, Smart Things
4.    “Niche Customer Markets” — Ryan Freitas,
5.    “Relatable Stories for Target Audiences” — Andrew Brooks, Smart Things
6.    “Where and When to Find Your Customers” — Alexis Tryon, Artsicle

Entrepreneurial Selling
1.    “Creating Impact Questions” — Ryan Freitas,
2.    “It has to be Rooted in Truth” — Alexis Tryon, Artsicle
3.    “Passion Sells People, No Matter How Delusional” — Laura Weidman-Powers, CODE2040
4.    “We All Write Thank-You Notes” — Andrew Brooks, Smart Things
5.    “What Started This Journey For You” — Andrew Brooks, Smart Things

Founder’s Dilemmas
1.    “Arguing in Public Benefitted Our Team” — Alexis Tryon, Artsicle
2.    “A Calm Hand at the Wheel” — Ryan Freitas,
3.    “Co-Founders Should be Good at Something You’re Not” — Jason Johnson, August
4.    “Decipher People’s Contributions Quickly” — Jason Johnson, August
5.    “Don’t be Afraid to Make a Detailed Document” — Jason Johnson, August
6.    “Know Each Other’s Roles” — Andrew Brooks, Smart Things
7.    “Know Who is CEO” — Alexis Tryon, Artsicle
8.    “Test Drive Working Together” — Alexis Tryon, Artsicle
9.    “Who is Assuming the Most Risk?” — Andrew Brooks, Smart Things

The Lean Approach
1.    “Expose Yourself to Debt” — Andrew Brooks, Smart Things
2.    “Features Should Be Natural Extensions of Product” — Ryan Freitas,
3.    “First Website: There Were Comic Sans Involved” — Alexis Tryon, Artsicle
4.    “Keep Target Customer at Heart of Development” — Alexis Tryon, Artsicle
5.    “Killed First Prototype, Simple Second Site” — Alexis Tryon, Artsicle
6.    “Mistakes Can Lead You to New Customers” — Alexis Tryon, Artsicle
7.    “Seek Out Customers’ Fears” — Alexis Tryon, Artsicle
8.    “Target Audience Can Change Over Time” — Ryan Freitas,
9.    “This Can Mean Shipping a 50% Product” — Alexis Tryon, Artsicle
10.    “We Scrapped the First Beta Six Months Into It” — Ryan Freitas,

1.    “Are You the CEO to Carry Your Idea to Scalability?” — Heidi Lubin, HEVT
2.    “By Throwing it All Away, We Could Go Further” — Alexis Tryon, Artsicle
3.    “Several Iterations Later, We Found What Worked” — Alexis Tryon, Artsicle

Surviving the Entrepreneurial Life
1.    “The Business Being Me Isn’t Healthy” — Alexis Tryon, Artsicle
2.    “Co-Founders’ Goals” — Andrew Brooks, Smart Things
3.    “Good to Blow Off Steam” — Andrew Brooks, Smart Things
4.    “Hard To Balance Risk with Conservatism” — Ryan Freitas,
5.    “Prepare Yourself Financially” — Jason Johnson, August
6.    “Stay With Family and Friends on Work Trips” — Heidi Lubin, HEVT

Kauffman Founders School is an online educational resource dedicated to entrepreneurship. Its expert lectures and rich curriculum — giving individuals the skills and tools to build the next big thing — enables entrepreneurs to learn anywhere, anytime. Visit for more information.

The Ewing Marion Kauffman Foundation is a private, nonpartisan foundation that aims to foster economic independence by advancing educational achievement and entrepreneurial success. Founded by late entrepreneur and philanthropist Ewing Marion Kauffman, the Foundation is based in Kansas City, Mo., and has approximately $2 billion in assets. For more information, visit, and follow the Foundation on and

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