Unless you are selling a relatively low priced good, service or commodity, it is highly unlikely you will drive enough inbound activity to sustain, much less grow, revenue.
Denver, CO (PRWEB) July 12, 2014
In Dan McDade's recent blog, Dan writes, " Unless you are selling a relatively low priced good, service or commodity, it is highly unlikely you will drive enough inbound activity to sustain, much less grow, revenue." "Furthermore, inbound leads are not less expensive than outbound leads. In a free whitepaper, “Point C: From Chaos to Kickass,” I evaluated real data from a client and found their $23.15 content aggregator leads actually resulted in a $2,662.24 cost per qualified lead, while proactive outbound leads cost $1,357.25 per qualified lead."
On July 24th at 10am PST, Dan McDade will cover strategies to "Mind the GAP"! What is the GAP? It's simple math really. REVENUE - Inbound Leads - Nurture = The GAP.
Dan will explore ways to improve conversions of inbound leads, how to better nurture those leads, and then share best practices for leveraging Advanced Sales Acceleration Technology to drive penetration into new accounts.
Inbound – Benchmarks for inbound lead conversion, and how to improve 3X!
Nurture – Benchmarks for how best in class companies nurture leads faster, and with more frequency, to improve 5X!
The GAP – How best in class companies drive sales with prospects who have an inherent need for your product.
ConnectAndSell has helped sales representatives at nearly 1000 companies, including hundreds of technology startups and several Fortune 500 companies, have more live B2B conversations in 90 minutes than they would otherwise achieve in an entire week. ConnectAndSell’s SaaS Sales Acceleration Technology enables rapid, time compressed sales growth without adding headcount. ConnectAndSell de-risks your business against failures by enabling companies to grow revenues faster than they can add sales professionals.