Timex Announces Launch of Timex Performance Network

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Iconic watch brand to create interactive athletic performance hub for consumers

Timex, the leader in outdoor and sports performance timepieces, announced today the launch of the Timex Performance Network, the brand’s new online content portal which will feature product information, training plans, athlete testimonials, seasonal news and special product offers for consumers.

The Timex Performance Network will capitalize on the legacy of the Timex IRONMAN watch brand and will serve as an online destination for runners and endurance athletes nationwide. The hub will reflect the active lifestyle of Timex consumers and will aim to enhance their training experiences. Users will be encouraged to share their own training photos on the site using the live Instagram feed, as well as interact with Timex’s Factory Team, an ambassadorship program composed of more than 300 athletes.

As an extension of the Timex Performance Network, Timex will also have a heightened presence at select grassroots endurance events of varying distances throughout the country. For the remainder of this year, Timex will sponsor 61 races in U.S. cities, including San Francisco, Chicago, Baltimore, and Jacksonville. The brand hopes to engage with runners and athletes on the Timex Performance Network before, during, and after these events and will provide an event directory, training resources and special offers on the Timex Performance Network.

“We’re excited to launch this platform and for the opportunity to interact more closely with our consumers and to be a greater partner in their athletic journeys,” said Sam Martin, Brand Director, Timex Sport & Outdoor. “The Timex Performance Network is a destination for runners everywhere to gain valuable resources and endurance-related content to enrich their training process.”

To learn more about the Timex Performance Network visit: http://www.timex.com/start

About the Timex Group:
Timex Group designs, manufactures and markets innovative timepieces and jewelry globally. Founded in 1854, Timex is part of Timex Group, a privately-held company with numerous brands and over 5,000 employees worldwide. It is one of the largest watch makers in the world with companies and exclusive licenses worldwide.

For additional information please contact:
Catalyst Public Relations    
Dorie Sanders
(212) 774-6865

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