Australia Mobile Broadband Market and Telecoms Market Analysis Top Trends Moving into 2015 Research Report At

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Australia Mobile Broadband Market and Telecoms Market Analysis Top Trends Moving and Insights and Analysis to 2015

Researchmoz presents this most up-to-date research on "Australia Mobile Broadband Market and Telecoms Market Analysis Insights and Analysis - Top Trends Moving into 2015." The report focuses primarily on quantitative market metrics in order to characterize the growth and evolution of the Market.

Australia - Mobile Broadband Market - Insights and Analysis -

Mobile Broadband: an important contributor to economic growth

The number of mobile broadband accesses has expanded steadily as users continue to add tablets, modems and phones as alternative communication methods. The sector is a dynamic contributor to the Australian economy, providing a range of productivity benefits. A growing proportion of mobile broadband subscribers is migrating from 3G to LTE. With Telstra and Optus having invested in 700MHz spectrum, the reach of their LTE services are set to increase substantially from 2015 when their spectrum allocations are made available. Near national coverage within a couple of years will see wider take-up from consumers.

Investments in LTE promise faster services

While the number of LTE subscribers grows rapidly, technological developments have also progressed. Telstra has proved its market lead, showcasing 450Mb/s capabilities for LTE by combining three channels. Vodafone’s 1800MHz assets have also led the operator to emphasise the fast data downloads available on its network. Networks face daunting data demands from customers, and though they can at times be strained, the MNOs are responding by adding capabilities and applications in an effort to reduce their overall costings. Customer preference for WiFi from the home and workplace environments has meant that mobile broadband growth is mainly is this segment, with growth from dedicated data cards being far lower.

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Smartphones and tablets facilitating mCommerce, accounting for high growth in mobile data

The use of these sophisticated devices in Australia continues to grow among consumers. Increasingly used as a preferred access point for the internet, they account for a growing proportion of data consumed in the mobile and WiFi environments. Smartphone penetration reached about 90% by mid-2014, while surveys have shown that about 60% of respondents have a tablet. These figures will increase steadily into 2015 and 2016 as a greater number of competitively priced units hit the market, and as the reach of LTE networks widen.

This report provides statistics and an analysis of trends in the Australian mobile broadband and mobile data markets. It details developments in the handset market, as well as mobile device recycling, and provides analysis on a range of mobile technologies. It offers commentary and analysis on network developments from the three MNOs as they adjust their investment strategies to accommodate consumer demand for bandwidth-rich services. The report provides valuable market statistics, industry estimates and forecasts, analyses of key market trends and an assessment of a number of recent and relevant market surveys.

Australia - Telecoms Market Analysis - Top Trends Moving into 2015

The Australian telecoms market currently operates in a two-tiered fashion. By far the greatest attention of politicians and the media is focused on the national broadband market. Despite election promises, progress has been – as predicted by BuddeComm – slow. The specific analyses of the NBN are covered in a separate report.

The real market action in 2014 is again taking place in the mobile broadband market. Telstra has further strengthened its position as the clear leader. However, Optus and Vodafone – whose networks are now also ready for competition – have indicated that they will challenge Telstra and a price war is set to be unleashed in the mobile broadband market, with all three players battling it out over their new 4G LTE infrastructure. Unless the two challengers are successful there is the looming threat of monopolistic tendencies in this market.

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Growth has in fact been subdued since 2011, largely due to competitive pressure on pricing among operators, as well as the continuing economic uncertainty among some sectors of society which has reduced discretionary spend. This is expected to continue throughout 2014 and 2015, with revenue growth limited to about 1%-1.5% annually. Most fixed-line and mobile voice services are now at levels where consumers would not tolerate price increases, so opportunities to drive increases in consumer and business expenditure in the short term are limited to mobile broadband services based on 4G/long-term evolution (LTE) technologies, fibre, and cloud data-housing.

The Broadband Market

The recent NBN review showed that the uptake of high-speed broadband services is greater than expected. This had already become clear over the last few years with the rapid uptake of the interim satellite service. While in this case the coverage area remains around 7% (just under one million premises) the projected uptake of 230,000 premises was grossly underestimated, and obviously this has an effect on the capacity of the satellite and fixed wireless networks that are under construction.

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