Boca Raton, FL (PRWEB) July 15, 2014
Multi Image Group announced it was named a top 4 finalist in the 2014 Expo E.X.C.I.T.E Awards for “Best Interactive Exhibit” and “Best Use of Event Technology” for their work at the 2014 National Automobile Dealers Association Convention (NADA).
For a second year, Multi Image Group partnered with TD Auto Finance to create exhibit experiences that would attract, retain interest, build relationships and capture information. To do this, MIG created three separate interactive experiences – and trained all TDAF sales professionals on how to use the technology to make sure they were comfortable demonstrating interactivity to clients and prospects.
Burn Out – A custom-designed interactive prize wheel housed on a 103’ touchscreen monitor. Using RFID technology, the wheel was activated when the attendee slid a branded Hot Wheels car with an RFID sticker adhered to its backside across the screen.
Virtual Dealership – A fully fabricated 3D environment that replicated the sights and sounds of a local car dealership. Using touchscreen technology, attendees could virtually walk through dealer and customer scenarios while learning more about TDAF offerings.
Photo Ops – Using NADA media within the convention center, attendees could have their photo taken and be placed into myriad fun scenarios with props and photoshopped scenery. Pictures were then emailed to attendees to post on their favorite social media sites.
Said Lloyd David Balman, Vice President & Senior Manager, Events Management, TD Bank, “Our booth was unique, futuristic, interactive, warm and welcome. Yes, we believe we have great products and services, but without MIG’s interactive experiences, we wouldn’t have been able to reach our target demographics as efficiently.”
About Multi Image Group
For more than three decades, Multi Image Group has been at the unique intersection of Creativity & Technology, integrating live and online experiences, digital and social media, and branded immersive environments that engage, inspire and transform attendees. This independent full-service company has a staff of 150 employees (all under one roof), and a collective mission to create successful event experiences for its clients.