New York, NY (PRWEB) July 15, 2014
TripleLift, the native advertising technology platform for the visual web, today announced an agreement with Bazaarvoice, the network connecting brands and retailers to the authentic voices of people wherever they shop, that makes Bazaarvoice Media the first to offer a scalable native advertising solution to its retail partners that can be purchased through a programmatic exchange model. As advertisers seek new ways to engage consumers, the collaboration will give brands the ability to reach nearly 100 million consumers with entertaining, informative ad experiences on retail sites, shopping comparison engines, and mobile shopping apps.
Leveraging TripleLift’s proprietary technology platform, Bazaarvoice will be able to seamlessly integrate native ads into the distinct look and design of each of its individual retail partner sites. In this manner, any advertiser who engages consumers on these sites will not have to create multiple creative executions; one image will be used to create an ad that natively adapts to each unique e-commerce destination. This pact will allow brands the ability to proactively engage lower-funnel consumers who are in purchase mode and therefore more receptive to ads.
“We look forward to employing the same level of scale and sophistication to the world’s biggest e-commerce sites that we currently provide our publisher clients,” said Ari Lewine, TripleLift co-founder and Chief Strategy Officer. “We’re thrilled that Bazaarvoice has recognized and committed to the value of native advertising as an engine to help its retailers monetize their sites with innovative ads that are not obtrusive to the consumer’s shopping experience.”
This deal facilitates the placement of ads which can be more targeted as a result of the collection of real-time behavioral data. The TripleLift technology will allow retailers in the Bazaarvoice Media shopper media network to monetize inventory from the 98% of visitors who would have likely abandoned their shopping carts* with highly relevant offers from brands that match a consumer’s shopping habits.
“Digitally savvy consumers don’t engage with ads that simply tell them what to buy; they want to interact with content that speaks to them from a place of shared interest and value,” said Josh Wetzel, general manager of Bazaarvoice Media. “Native ads can be a conversation starter—something consumers read and share. That makes them an ideal complement other marketing programs, such as ratings and reviews, that provide useful information to help brands and retailers forge deeper customer relationships.”
As native advertising continues to fuel the growth of digital media, TripleLift has been one of the pioneers at the forefront, working with Fortune 1000 brands like Gap, General Mills, Kohler, and Nissan. It is also one of two native ad tech partners integrated into Vivaki’s Audience on Demand native platform.
Bazaarvoice is a network that connects brands and retailers to the authentic voices of people where they shop. Each month, more than 400 million people view and share authentic opinions, questions and experiences about tens of millions of products in the Bazaarvoice network. The company's technology platform amplifies these voices into the places that influence purchase decisions. Network analytics help marketers and advertisers provide more engaging experiences that drive brand awareness, consideration, sales and loyalty. Headquartered in Austin, Texas, Bazaarvoice has offices across North America, Europe and Asia-Pacific. For more information, visit http://www.bazaarvoice.com, read the blog at http://www.bazaarvoice.com/blog, and follow on Twitter at http://www.twitter.com/bazaarvoice.
TripleLift is the native advertising platform built for the visual web. Leveraging pioneering ad and computer vision technology, TripleLift seamlessly integrates a brand’s most engaging images alongside contextually relevant content, across any device, at scale. Founded in 2012, TripleLift is credited with developing the first viable alternative to traditional banner advertising and introduced the industry’s first programmatic exchange for premium native inventory. The use of big, beautiful imagery to tell brand stories has delivered meaningful interaction and engagement for many of the world’s leading brands and publishers. TripleLift was named 212 NYC and The New York Times Ad Tech Startup of the Year, and was a finalist in AdWeek’s Startup of the Year awards. For more information, please visit http://www.triplelift.com.