Chango’s Marketing Contradictionary Makes Sense of Ad-Industry Jargon

Share Article

Free Google Chrome App Integrates Ad-Speak Dictionary

The Marketing Contradictionary

Are you a Jargon Jedi?

Chango, ( a programmatic advertising platform that connects marketers with their audiences across all devices, today unveiled The Marketing Contradictionary, ( an app for Google Chrome that helps new and seasoned marketers navigate the sea of jargon so rampant in the industry. Once installed, common advertising and marketing terms will be highlighted on users’ favorite marketing blogs and online publications. Simply click on the term and the definition will be revealed.

The Marketing Contradictionary also has a “Quiz Mode” where users can test their knowledge of marketing terms and earn badges with correct answers – from “Ad Tech Apprentice” to the exalted status of “Jargon Jedi.”

“This is a fast-changing industry,” said Ben Plomion, vice president of marketing, Chango. “Very few marketers, whether they admit it or not, can keep up with the latest lingo. This is a discreet and fun way to test your knowledge and help you understand myriad of terms that pop up. We also see this being useful to journalists, investors, students and others who have a stake in advertising and marketing, but may not spend their days elbow deep in DSPs and DMPs.”

The current definitions are derived from the Interactive Advertising Bureau’s Glossary of Marketing Terms. Users are also able to submit their own definitions.

The Marketing Contradictionary is free and can be downloaded at or directly from the Google’s Chrome Web Store.

About Chango

Chango is a programmatic advertising platform that connects marketers with their exact target audience across all devices and the real-time web. The company’s unique live-profile technology makes the right data available in the split-second time necessary to help clients efficiently acquire new customers, retarget site visitors or build brand awareness. Chango connect marketers with results in real-time across Video, Mobile, Social and Display. Chango has more than a 90% client retention rate from Fortune 500 brands like eBay, LEGO and Bloomingdales. To find out more, visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Ben Plomion
203 585 4879
Email >
Visit website