“Delivering quality editorial, both with real-time and evergreen content, is a top strategic priority for CafeMom, and Carrie’s experience and passion for creating best-in-class content for women make her the perfect fit for leading our evolving editorial
New York, NY (PRWEB) July 14, 2014
Today, CafeMom announced that Carrie Sloan has been appointed as the company’s new Vice President, Editorial Director. Carrie has been the Editor in Chief at several digital startups, most recently at LearnVest, an award-winning personal finance site. In her role, she will be leading the editorial strategy for CafeMom, the leading digital media company serving moms with more than 30 million monthly unique visitors across its properties and a social media presence reaching 25 million fans.
“Delivering quality editorial, both with real-time and evergreen content, is a top strategic priority for CafeMom, and Carrie’s experience and passion for creating best-in-class content for women make her the perfect fit for leading our evolving editorial strategy,” said CafeMom CEO, Michael Sanchez.
Across its properties, which include CafeMom.com, TheStir.com, and MamásLatinas.com, CafeMom is dedicated to improving moms’ lives by helping them make better decisions, form genuine connections, and take a deserved break.
“I love how CafeMom brings moms together to talk about everything they’re thinking, wondering, and obsessing about,” said Carrie. “I’m so impressed by the huge audience CafeMom’s sites attract, and I’m committed to increasing their impact with even more great editorial content.”
In her role, Carrie will also help accelerate the growth of the new CafeMom Content Lab initiative, which allows brand partners to benefit from CafeMom's ability to develop content that resonates with users and achieves scale. Through Content Lab, CafeMom’s editors create content that aligns with advertisers’ messaging objectives and initiatives while leveraging CafeMom’s best practices for engaging and sharable content. The Content Lab articles are then promoted across native ads and CafeMom’s social media presences reaching 25 million fans.
Prior to LearnVest, Carrie led the editorial teams at Lemondrop, an AOL women’s lifestyle site with 5 million monthly unique visitors, and YourTango, a love and relationship hub. She began her career as a print editor, on staff at Marie Claire, Seventeen, and Mademoiselle magazines, and her work has appeared in Cosmo, Real Simple, ELLE.com, Budget Travel Martha Stewart Weddings, and the New York Daily News.
CafeMom is the leading digital media company for moms, dedicated to improving moms’ lives by helping them make better decisions, form genuine connections, and take a deserved break. CafeMom's family of properties reaches more than 30MM UVs / month, and includes CafeMom.com, MamásLatinas.com, and TheStir.com. CafeMom is the leader in developing custom programs for top brands, making it the premier strategic marketing partner to brands that want to win with moms. With the launch of Athena, its audience targeting platform, CafeMom delivers scale and performance for brands allowing them to connect with the entire women's audience. CafeMom has partnered with dozens of high quality properties to allow it to reach an audience of 80MM. CafeMom lead investors are Highland Capital Partners and Draper Fisher Jurvetson. The company was founded by Andrew Shue and Michael Sanchez.