“For almost ten years we have sold premium Kaffir Lime Leaves under this name. However, armed with this new knowledge, it is time for a change,” said Mike Johnston, founder of Savory Spice Shop.
Denver, CO (PRWEB) July 12, 2014
As Savory Spice Shop consistently strives to educate its customers about herbs and spices, in the interactive environments of their shops sometimes it is their customers that educate them. People from different backgrounds, cultures and even different generations share their personal experiences with food and cooking every day to their spice merchants across the country.
“It is in the spirit of this cross-cultural education that we take the following issue very seriously. It has come to our attention that in certain areas of the world, the word 'Kaffir' is a racial slur,” said Mike Johnston, founder of Savory Spice Shop. “For almost ten years we have sold premium Kaffir Lime Leaves under this name, their actual industry name which is widely used in grocery stores and elsewhere. However, armed with this new knowledge, it is time for a change.” Savory Spice Shop is choosing to rename this product Makrut Lime Leaves (mah-krut), which comes from the Thai word that describes these same bumpy-skinned limes, effective immediately.
Starting this July 11th, Savory Spice Shop will also be introducing a delicious new product that is made with the makrut lime leaves - the new Makrut Lime Sea Salt. This refreshing citrus-inspired salt is handcrafted by blending together sea salt, lime and makrut lime leaves and can only be found at Savory Spice Shop. This new blend is great for rimming the glass of your favorite cocktails and is a versatile seasoning salt for a variety of foods including seafood, beef, poultry, pork or even vegetables. Visit your local Savory Spice Shop for additional great recipes and cooking ideas featuring all of their signature spices.
For more information regarding Savory Spice Shop or the new Makrut Lime Sea Salt blend, please contact Jerrod Janakus at 303-297-1833.
Founded in 2004, Savory Spice Shop is a collection of locally owned and operated community spice shops offering the highest quality and greatest selection of more than 400 freshly ground herbs and spices and 160 hand-crafted seasonings. The shops are over-flowing with rich, wonderful aromas from around the world as the spices and seasonings are ground and blended weekly to ensure superior quality and freshness. With the help of friendly, knowledgeable spice merchants, customers are encouraged to sample the vast selection of common and exotic spices and have the ability to customize the amount of spice needed for their recipes, starting at as little as a half ounce. Savory Spice Shop is known as a "Cook’s Paradise", catering to experienced and aspiring cooks alike and has developed a loyal following across the country with locations in twelve states.
VP of Marketing
Savory Spice Shop
1805 E. 58th St., Unit C
Tel: (303) 297-1833 x115
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