(PRWEB) July 14, 2014
Phunware, the pioneer of Multiscreen as a Service (MaaS), the first fully integrated services platform that enables brands to engage, manage and monetize their anytime anywhere users worldwide, today announced that it has opened a New York City office for its MaaS Advertising arm: “TapIt by Phunware™”.
This is the company’s first new northeast location after closing its latest round of Series E funding and fits with its stated goals to aggressively expand geographically, hire additional sales and marketing staff and accelerate its MaaS platform adoption and usage globally. The new office will initially be dedicated to expanding the offerings of its TapIt by Phunware™ advertising platform and will serve the needs of advertising agencies, advertisers, developers and publishers located throughout the Eastern United States.
TapIt by Phunware™ is a branded advertising platform and MaaS monetization module for iOS, Android and Windows mobile applications, and is the core of Phunware’s cloud-based MaaS Advertising platform.
Through its global network of publishers and developers, TapIt by Phunware™ maximizes application monetization through a comprehensive advertising product suite including self-service media buying, real-time bidding (RTB), publisher mediation and yield optimization, cross-platform ad creation and dynamic ad serving. TapIt by Phunware™ currently processes more than 20 billion platform avails monthly in nearly 190 countries and territories and represents one of twelve MaaS modules that Phunware makes available within its “multiscreen cloud platform” to engage, manage and monetize global audiences for brands of all sizes.
Phunware’s new office is located in the heart of Manhattan, near Times Square at 1441 Broadway, Suite 5001, New York, NY 10018, and is led by Eric Rosenberg, who joined the company from Conversant (formerly ValueClick Media). As Director of East Coast Sales, Eric has successfully hired key talent for the new office and recently commented, “I chose to join Phunware and the TapIt by Phunware™ team because its technology and commitment to results is the clear leader in today's competitive multiscreen landscape. I'm excited to head up the East Coast sales team to drive even more growth for the company in both New York and beyond.”
To contact the New York office, please call (646) 569-5758. For more information about current and upcoming products, as well as updates and insights on the latest multiscreen trends, please visit http://www.tapit.com and follow us on Twitter @TapItAdv.
Phunware is the pioneer of Multiscreen as a Service (MaaS), the first fully integrated services platform that enables brands to engage, manage and monetize their anytime anywhere users worldwide. Phunware, The Software of Things™, has introduced category-defining experiences that challenge the outer limits of the most advanced connected devices for the world’s most respected brands and develops next-generation technologies and solutions that transform how the world interacts with and uses these connected devices. The company has a 4-year percentage growth of 17,824% and is ranked # 36 on the Forbes list of America’s Most Promising Companies, # 40 on the Inc. 500 list of America’s Fastest Growing Companies and # 1 on Austin Business Journal’s Fast50 list for Central Texas. For more information, please visit http://www.phunware.com and follow us on Twitter @phunware.