Serta® Announces the "Comfortable With That" Photo Contest

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Serta is encouraging consumers to share how they remain comfortable in the most uncomfortable situations.

Uncomfortable situations happen every day, but thanks to the comfort of Serta’s new iComfort® gel memory foam mattresses, Serta fans can be “Comfortable With That.” To celebrate Serta’s new campaign for its iComfort Sleep System collection, Serta wants fans to share how they remain comfortable in the most uncomfortable situations.

From July 14, 2014, through August 11, 2014, Serta asks fans to share their relatable, everyday humor through a photo to be entered to win a brand new iComfort mattress set from Serta!

To enter, participants are required to fill out the entry form on Serta’s Facebook page. Participants must submit a photo representing how they remain comfortable in the most uncomfortable situation. For example, “My son won’t leave the house unless he is dressed as a superhero. I’m 'Comfortable With That,' along with a photo of their son dressed as a superhero in public."

The contest will run for four weeks. Each week, one winner will be selected to receive two iComfort Scrunch Pillows®! The four winners will move onto the final round where one will be selected to receive the grand prize – a brand new iComfort mattress set from Serta – model and size of the winner’s choosing. Entries will be judged on the following criteria: originality, creativity, and connection to the theme “Comfortable With That.

The contest is inspired by Serta’s new campaign for iComfort called “Always Comfortable.” Participants are encouraged to visit’s Video Gallery to see the new videos, which include television commercials and testimonial films.

The contest will run from 8:00 a.m. CT on July 14, 2014, through 11:59 p.m. CT on August 11, 2014. To enter, visit Serta’s Facebook page, where additional details and Official Rules will be found.    

About Serta Mattress Company:

Serta and its licensees together are the #1 mattress manufacturers in the United States. Serta’s product portfolio includes the Perfect Sleeper®, which is the Only Official Mattress of the National Sleep Foundation, and the iComfort® Sleep System, both named Consumers Digest Best Buys. Serta and its licensees also manufacture the iSeries® Hybrid Sleep System and the exclusive Trump Home® and Bellagio at Home® mattress collections.    

As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more.

Serta has 23 U.S. and 4 Canadian manufacturing plants. In addition, Serta is distributed internationally in more than 150 other countries. With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality.

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Kelly Ellis
Serta Mattress
since: 01/2010
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