LiveFitter Appointed Regional Branding Agency for Global Sports Nutrition Leader Glanbia Performance Nutrition

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LiveFitter was appointed as Regional Branding Agency for Optimum Nutrition & BSN. Equipped with strong vertical knowledge of the category and a fast growing community, the firm aims to craft some groundbreaking campaigns in the year to come.

LiveFitter, the health and fitness branding specialists based in Asia, has been tasked with the regional branding of Glanbia Performance Nutrition's key performance nutrition brands Optimum Nutrition and BSN.

The expert focus, brand engagement and customer influence in the health and fitness community are some of the main factors that differentiate Livefitter from its competitors.

“After careful consideration, we chose Livefitter for their experience in building quality content and engaging the fitness communities. With their vertical market knowledge in Fitness & Health, they have provided insightful assistance in strategizing our marketing and promotional campaigns.” - Clarissa Then, South Asia Marketing Manager, Glanbia Performance Nutrition

Optimum Nutrition, Inc. (ON®) is the leading manufacturer of nutritional supplements and the only sports nutrition company in the industry to manufacture items in every product category. It has won Brand of the Year, and its ‘Gold Standard 100% Whey’ has won Supplement of the Year and Best Overall Protein Powder of the Year for 9 consecutive years.

Bio-Engineered Supplements and Nutrition, Inc. (BSN®) has some of the bestselling and most sought-after supplements in the world, including the product that wrote the book on pre-training energy and performance ignition – the one and only N.O.-XPLODE™. The appointment timely coincides with the BSN Push Campaign and the newly reengineered N.O.-XPLODE™ Launch.

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Jonathan Chew
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