Tel Aviv, Israel (PRWEB) July 15, 2014
The FTC is suing major app stores for allowing millions of dollars of unauthorized in-app purchases by children. Earlier this year, a similar case was settled for at least $32.5 million dollars in restitution for unauthorized in-app purchases. This is a real and pressing problem for parents, with no viable solution from any of the major app stores in sight.
Enter the KIDOZ Store - the first app marketplace made for kids. With a catalog of pre-approved apps, sophisticated filtering of in-app purchases and parent-set allowances of virtual coins, the KIDOZ Store solves the problem of unchecked in-app purchases and unrestrained expenses and offers children a wealth of apps that are just right for them.
With a 75% penetration rate of mobile devices among children ages 0-8, the kids’ mobile ecosystem is booming. With the new App-Store, KIDOZ solves parents’ 2 biggest concerns: keeping their children safely entertained and keeping their spending down. By the end of 2014, the KIDOZ Store will be preloaded on millions of devices via agreements with over 40 device manufacturers.
The KIDOZ Store catalog includes hundreds of premium, ad-free apps, pre-approved for children’s use. Parents can allow their children to browse and discover new apps and games without the risk of inappropriate content - minimizing friction and maximizing fun.
Virtual coins enable kids to pay for apps within a parent-approved budget. The parent simply decides on a set or recurring allowance and the child is free to use it within the KIDOZ Store. By filtering out apps that enable in-app purchases, KIDOZ helps parents avoid the pitfalls of uncontrolled expenses.
The KIDOZ Store is good news for developers as well - boosting their distribution to a relevant target audience, optimizing monetization potential with KIDOZ virtual coins, and helping them gain parents’ trust with the KIDOZ seal of approval. Over 100 game developers & studios have already signed up to the KIDOZ Store.
“Launching the KIDOZ Store is another milestone in our mission to build a complete kids’ ecosystem,” says Gai Havkin, CEO and founder of KIDOZ. “Kids get a great experience and parents get peace of mind. And for the first time, developers will be able to monetize fairly from kids’ usage while keeping their app experience clean from irrelevant ads or aggressive in-app purchase models.”
Download KIDOZ here: http://kidoz.net/getKidoz/?utm_source=pr.
KIDOZ is the leading mobile platform for millions of kids worldwide, and the solution of choice of over 40 device manufacturers including FunTab, Lenco, Polaroid, and others who have chosen to power their family line and kid-dedicated products with KIDOZ.
KIDOZ has raised $1.2 million from lool ventures and known angel investors.
Shiri Perciger Cohen