BeyondTrust Increases Online Engagement by 44% in Minutes with BrightInfo

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BrightInfo automated real time personalization complements Eloqua investment.

BrightInfo today announced a customer success story showcasing a 44% increase in online engagement and 16% increase in online conversions realized by BeyondTrust during the 30 day free trial of BrightInfo. BeyondTrust is the security industry’s only provider of context-aware solutions for privilege and vulnerability management. More than half of the companies listed on the Dow Jones Industrial Average rely on BeyondTrust to secure their enterprises. BeyondTrust customers include 8 of the world's 10 largest banks, 8 of the world's 10 largest aerospace and defense firms, and 7 of the 10 largest U.S. pharmaceutical companies, as well as renowned universities across the globe.

BeyondTrust online marketing strategy relies heavily on inbound marketing with hundreds of valuable content items such as white papers, webinars, downloads etc. The majority of those content items are open to the public which makes the BeyondTrust website Search Engine Optimized (SEO). Once visitors arrive at their website or blog, BeyondTrust leverages content marketing to drive visitor engagement and eventually conversion, nurturing visitors with free content until they are ready to sign up for premium content or contact the company. BeyondTrust wanted to maximize the ROI of its content and online traffic by increasing engagement and conversion of anonymous browsing visitors.

“Recent research indicates that 57% of buyers make their decision to buy before they contact the vendor,” says Michael Yaffe, Vice President of Marketing at BeyondTrust. “With the majority of our online visitors being anonymous we wanted to help them make the most of our content so that they can make informed decisions about their next steps, encouraging them to engage and connect with us.”

“BrightInfo was so easy to use and the team there was very responsive. BrightInfo provided us with an immediate 44% jump in content consumption and a 16% jump in leads. BrightInfo complements our Eloqua investment well and I recommend it to every marketing organization that wants to deliver a personalized online experience” observes Yaffe.

“With the abundance of online information available today, customers purchase decision is complete before a customer ever contacts the business,” said Boaz Grinvald, CEO of BrightInfo. “It is critical for businesses to engage with their anonymous visitors and provide them with a personal experience to be competitive. With BrightInfo, businesses can do so and increase leads and engagement in minutes.”

For more information, including the full customer success story, visit:

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Haim Cohen Mintz
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