Los Angeles, CA (PRWEB) July 22, 2014
The Entertainment Industries Council, Inc. (EIC) leads the way in providing resources, educational tools and recognition activities for thousands of entertainment and news productions that tell the stories of prevention, treatment and recovery. On July 24, 2014, at 9pm, the new ABC drama BLACK BOX will spotlight some of these resources with a special mention of the Substance Abuse and Mental Health Services Administration helpline and treatment website at the end of the show.
“Each day, writers, producers and actors are helping audiences understand the complex challenges of those living with mental illness. BLACK BOX and ABC are actively demonstrating the art of making a difference, reaching millions with these powerful messages,” said Brian Dyak, President and CEO of EIC.
BLACK BOX is the story of Catherine Black (played by actress Kelly Reilly), a neurologist secretly living with bipolar disorder. The series also addresses the family and community impacts of mental illness and suicide. Reaching an average of 4.6 million viewers per week, this series is a prime example of how quickly imperative health and social issues messaging can be shared with vast audiences to inspire and inform.
Hayley Schore, Director of Development and writer for BLACK BOX, recently addressed the California Assembly Mental Health Caucus organized by EIC. Hayley described the theme of BLACK BOX and initiated the collaboration to provide mental health information and treatment resources to the audience following an episode of the show. Schore has worked as a writer/producer for Fox New Media and in script development for 20th Century Fox, Universal, Steven Bochco Productions and King World making her a model for what EIC calls the ART of making a difference.
For more information, please log on to EIConline.org/teamup or watch BLACK BOX on July 24, 2014 for access to treatment resources.
About Entertainment Industries Council
EIC is a non-profit organization founded in 1983 by leaders within the entertainment industry to bring the power and influence of the industry to communicate about health and social issues. The organization is considered to be the chief pioneer of entertainment and journalism outreach and a premiere success story in the field of entertainment education. This mission relies on providing resource information to the creative community and culminates in recognition of the industry through the national television special PRISM Showcase which addresses accurate portrayals of substance use issues and mental health concerns. The organization also produces the SET Awards, honoring positive and non-stereotypical portrayals of science, engineering and technology. For a complete list of health and social issues addressed by EIC and local projects please visit First Draft and EIC’s website. EIC’s web site is http://www.eiconline.org. The PRISM Awards web site is http://www.prismawards.com. The SET Awards web site is http://www.eicsetawards.com EICnetwork.tv is the internet television network.