Micronotes Goes Mobile-SMS To Automate Referrals

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Micronotes Mobile-SMS™ automates the referral process through the mobile SMS channel to drive more sales for financial institutions.

Micronotes, the leading provider of interview marketing technology and services to the financial services industry, announced today the release of Micronotes Mobile-SMS™ to automate the referral process through the mobile SMS channel to drive more sales. This announcement comes on the heels of the company's recent announcement that it had partnered with Fiserv to broaden distribution to the global financial services market.

Deployed via SMS, much like an alert, Micronotes Mobile-SMS automates the referral process by interviewing customers on their mobile phones about unfinished banking business and sending referrals to branch or call center staff. Interviews are fast and intelligent and integration is simple – not requiring any changes to the mobile banking app design. Initial targeting is accomplished using data analytics, retargeting is based on individual interview responses.

When customers receive an interview alert, they are asked to respond with a "Yes" or "No" – much as you would with a fraud alert. After two or three questions, or about 10 seconds, customers are made an offer that contemplates all previous interview responses. If a customer chooses an offer, the order is either fulfilled online or the lead and interview notes are automatically transferred to the front line for direct follow-up.

“Referrals are the shortest path to sales and profit growth but with branch traffic down 50-60% over the past few years and mobile usage exploding worldwide, it’s time to update referral technology to meet rapidly shifting consumer behavior,” said Devon Kinkead, CEO of Micronotes. “We are committed to building solutions that are both powerful and easy to integrate for financial institutions. Micronotes Mobile-SMS meets both criteria by leveraging the ubiquitous mobile-SMS platform to close more bank business without the integration hassles of modifying mobile banking applications,” concluded Kinkead.    

Micronotes Mobile-SMS is fully integrated with Micronotes Cross-Sell™, which conducts interviews through online banking, and enables interviews to be coordinated across mobile and online channels. Referrals are automatically emailed to bank staff for follow-up, as needed, or fulfilled online – whichever the bank’s customer prefers.    

About Micronotes

Micronotes is a digital marketing SaaS company that serves financial institutions with tools to deepen relationships with existing customers through effective cross-selling. Micronotes' targeted interview technology combines big data analytics with the closing power of in-branch sales interviews to turn the digital service channels into sales channels.

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Devon Kinkead
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since: 05/2009
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