New Network Launches to Connect App Developers with App-Seeking Companies

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iDoMedia launches Apfu marketplace in beta to help app developers find new business by connecting them to app-seeking companies

San Diego-based iDoMedia, LLC announced its beta launch of a new online marketplace designed especially to connect app developers with app-seeking companies ready to source work. The new marketplace, Apfu (pronounced App Foo), offers a highly visual platform for displaying developer work, tied to a sophisticated customer relationship management system that automates lead identification, classification and capture.

The Apfu platform is a subscription-based service with member costs ranging from $100.00 to $200.00 per year. Initially, however the company is offering the platform to first adopters completely free, in exchange for feedback on the systems’ function and interface.

According to company officials, the intent of the Apfu platform is to allow mobile and desktop application developers to focus on their core business, and reduce the time spent chasing leads for new business or jobs.

The global app developer market currently sits at just over 500,000 developers and is one of the fastest growing segments in the software development space. Based on market reports however, most app developers are independent business owners, many of whom lack the bandwidth or the financial resources to effectively market their work or services. For this reason the volume of revenue the app developer market is held by only a small handful of larger more established companies.

The Apfu platform is designed using industry leading SEM and SEO tools to rapidly increase the visibility of the developers featured on the platform, while maintaining a very simple user experience. The ultimate goal being to provide the developer much greater visibility than they could likely afford individually.

About Apfu
Founded in 2010, Apfu connects the world’s best application developers with the world’s most dynamic businesses to help drive their businesses and grow the app economy. With integrated lead generation, and job posting utilities, Apfu is an ideal resource for the developer and the visionaries looking to take their business to the next level with an amazing new app. The company offers both desktop and mobile utilities for its members that range from full-featured free platforms, to fully integrated premium platforms.


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Elena Tortora
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