The Lion Company, Inc. Expands International Presence - Celebrates 60th Year

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The Lion Company, Inc. proudly announces the launch of its trilingual Silicoil Brush Cleaning Tank product on the 60th anniversary of its founding.

Artist and inventor Leo Zimmerman created the Silicoil Brush Cleaning Tank and Silicoil Brush Cleaning Fluid products in 1954 and founded the Lion Company, Inc. in Louisville, KY that same year in response to demand from his fellow artists. “Our products continue to serve generations of artists and hobbyists throughout North America via many of the original distribution partners. We credit our longevity to our commitment to quality and our customers’ loyal patronage,” said Marie Zimmerman, President.

“Our 60th year is our strongest due to the successful launch of the trilingual-labeled version of our Silicoil Brush Cleaning Tank product. The customer base for our Silicoil Brush Cleaning products continues to expand across diverse regions and across the oceans. To respond to this, and global trends towards product localization, The Lion Company, Inc. took this important step in our 60th year in business. We are now shipping to Asia as well as throughout North America.” said Zaurie Zimmerman, COO.

Trilingual-labeled Silicoil Brush Cleaning Tanks replace the previous English-only product. They maintain the signature Silicoil ease of use, but now promote the product in French and Spanish in an aesthetically pleasing manner.

The goal of the new product is to open new markets for wider adoption internationally.

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Zaurie Zimmerman
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