Creditplus release their first TV commercial

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Creditplus car finance launch their first ever TV Commercial on July 9th across the Sky network with help from LoveLove Films – an independent multimedia production company.

Creditplus has enjoyed fast growth in the first half of 2014 and are very excited to further expand their customer base with their first ever TV advert.

Car finance can be seen as a complicated service by some, but the advert shows customers that by using Creditplus they can take the hassle out of buying a car on finance.

The Creditplus marketing team worked closely with LoveLove Films to produce a 30 second TV commercial. The brief was to ensure that the information provided could be easily digested and understood by a wide audience throughout the UK.

The LoveLove animation team worked closely with Creditplus to create the concept for a colourful and fun animated story. By using friendly narrative the simple to use car finance process is explained as is the pioneering online experience that Creditplus provide.

In addition to the TV advert, two further videos were also created to explain Hire Purchase (HP) and Personal Contract Purchase (PCP) – Two of the most popular car finance products.

These products can sometimes seem confusing to consumers due to some of the finance jargon that can be used. These videos will be featured on the Creditplus website to help further educate our customers. These videos help us to continue with some of the core values of the company, which are to be an ethical and responsible lender that empowers our consumers with the information they need to make an informed car finance purchasing decision.

Shaun Armstrong, Managing Director of Creditplus comments: “We are delighted with our new TV Commercial and we thoroughly enjoyed working with fellow Dorset business LoveLove Films who have created both a stunning and innovative TV commercial for Creditplus.”

Creditplus chose LoveLove Films to create the videos as they are an award winning multimedia production company that produces a diverse range of content including TV Adverts, Animations/VFX, Web Videos and Music Videos.

More About Creditplus:

Founded in 2004, Creditplus have been the innovative driving force in the online car finance market. Led by Managing Director Shaun Armstrong, Creditplus is a specialist online finance provider. In December 2013 Shaun was voted the 12th most powerful person in the UK car finance industry.

Based on the South Coast, Creditplus has developed close relationships with leading UK finance companies including Barclays, Santander and Alphera. These relationships allow Creditplus to provide the most competitive finance offering to their customers for finance and leasing products.

Creditplus continue to be the most innovative online car finance provider. They have developed many bespoke tools that enhance a consumer’s online experience. They were the first company to offer an instant online loan decision; they have created a real time finance quotation tool that is powered by multiple lenders against real vehicles and even a credit rating guide to aid consumers that are unsure about their credit circumstances.

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Louise Haines
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