Leading Design Studio Elevates Wine Label Design to High Art

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Through highly creative mixed media and new technologies Melbourne design studio - Beetle Creative are revolutionizing the Wine Label Design industry as it is known. Success in Australia and the demand from global markets has seen Beetle Creative turn their attention to the US, European and Asian Markets.

Leading design studio, Beetle Creative (http://www.beetlecreative.com), based in Melbourne, Australia is breaking new territory in Wine Label Design. Their creative mixed-media approach which often combines masterly executed fine-line illustrations with painting, photographs and other digital imagery to create highly creative and unique contemporary works of art. The diverse international clientele, with varying target audiences, as well as the endless technological possibilities in the conventional and unconventional wine industry allows a plethora of varied designs and approaches.

Creative Director, Juan O’Meara states that, “Wine Label Design is one of the most attractive contemporary art commissions. It is highly creative, clients often have generous budgets and are willing to allow the necessary time for the artworks development. This extra time and budget, that other Graphic design projects often lack allows us to create highly original outcomes, experimenting with different technique and mediums. We believe in the not too distant future art galleries will showcase Wine Label Design and the processes which go into creating Wine Labels.”

It is no surprise, that wine brands are willing to invest in Wine Label Designs, as numerous studies have identified the significant impacts wine labels have on influencing purchasing decisions. O’Meara states that, “In a competitive market such as the wine industry it’s really critical to stand out and there’s no easier way to do this then with attractive Wine Labels that appeal to your direct market.”

Following their success in the Australian market, Beetle Creative are currently expanding into the US, European and the rapidly growing Asian Markets. Beetle Creative offers the creation of Brand Identities, Websites (http://www.classicwebsitedesigns.com) and motion graphics and videography (http://www.corporatevideoanimations.com) as well as Wine Label Design and Shipping Cartons covering a clients full branding and marketing needs, important in maintaining consistency and establishing a strong vision.

Beetle Creative are tirelessly pushing the boundaries of Wine Label Design and have already explored screen printing, laser cut wine labels and stencils and graffiti through to more conventional, simple, elegant designs. Beetle Creative has earmarked Augmented Reality as it’s next big move combining the talents of their illustrators, designers, animators and programmers to revolutionize the Wine Industry and taking Wine Labels from a 2D package into the 3D realm of endless possibility.

If interested in interviewing Beetle Creative Director Juan O’Meara or in commissioning Beetle Creative for your next Wine Label Designs, visit the home of Beetle Creative to see their full portfolio and contact details - http://www.classicwinelabeldesigns.com.

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Juan O'Meara

Juan O'Meara
since: 07/2014
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