Custom's SimpleMat® Makes DIY Tile Setting Easier Than Ever

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Installing countertops, shower walls and backsplashes is faster and easier with Custom Building Products’ tile setting mat available at The Home Depot.

"SimpleMat provides the quickest, easiest and cleanest way to install tile for common home tiling projects,” said Tony Pasquarelli, marketing services manager for Custom Building Products.

To provide the quickest, easiest and cleanest way for any do-it-yourselfer to install tile, Custom® Building Products (, the leading provider of tile and stone installation systems, delivers with its revolutionary SimpleMat® Tile Setting Mat.

Readily available to homeowners at The Home Depot, SimpleMat transforms what was once thought to be a painstaking, expensive task into an easy and fast way to greatly improve your kitchen, bathroom or almost any spot in need of a tile upgrade. SimpleMat replaces traditional thin-set mortar or mastic adhesive that can be time consuming, messy or costly to hire a professional contractor.

SimpleMat features a double-sided adhesive mat that is specifically designed to bond tile to counters, backsplashes or shower walls. The absence of thin-set mortar means no mixing or clean-up is involved. The product offers significant bonding strength that doesn’t kick off until the release liner is removed. This affords the flexibility to tile then grout in sections, especially when matched with color-consistent and ready-to-use Fusion Pro® Single Component® grout. To demonstrate SimpleMat’s strength, mosaic glass tile set with SimpleMat and grouted with Fusion Pro on a vertical surface was subjected to a full 50 pounds of weight, suspended for 5 minutes. A video of the test can be viewed at

“Whether you’re a pro looking for a simple solution on a small job, a house flipper on a fast track schedule or a first-time do-it-yourselfer looking to make valuable home addition such as a backsplash in the kitchen, SimpleMat provides the quickest, easiest and cleanest way to install tile for common home tiling projects,” said Tony Pasquarelli, marketing services manager for Custom Building Products.

“SimpleMat’s design allows you to tile at your own pace. It’s as easy as applying the double-sided adhesive to the surface, then pressing the tile into SimpleMat’s ridged surface to create the immediate bond, and then applying the grout.” Simply grout with 24 hours.

SimpleMat is offered in sheets to tile up to 10 square feet or in a value-size roll covering 30 square feet for larger projects.    

About Custom Building Products
Celebrating its 50th Anniversary in 2014, Custom Building Products is North America’s leader in flooring preparation products and tile and stone installation systems for residential and commercial projects. The company’s product brands, including WonderBoard® Lite backerboards, RedGard® waterproofing membrane, SimpleMat® tile setting mat, Fusion Pro™, Prism®, CEG ™ and Polyblend® grouts, a comprehensive line of lightweight mortars, TileLab® and Aqua Mix® maintenance products, and SuperiorBilt® tools, are considered among the most popular and most trusted by industry professionals. Installation systems are backed by CUSTOM’s industry leading lifetime system warranty. Custom Building Products continually raises standards for the flooring, tile and stone industry through its commitment to provide performance-driven installation systems and support.

For more information on CUSTOM’s quality tile, stone and flooring installation products and comprehensive resources including product and warranty information, installation specifications and technical support, please visit or call (800) 272-8786.

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Mike Besack
DGWB Advertising & Communications
+1 714-881-2317
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