Child's Play Communications Adds SoCozy Hair Care to Its Client Roster

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Marketing-to-Mom specialists launch professional children's hair care line, an entirely new product category, via bloggers and social media

Child’s Play Communications, the award-winning public relations agency specializing in connecting companies with moms, has announced the addition of SoCozy Professional hair care for kids, the new hair care brand specifically designed for children. The Child’s Play team will handle social media and blogger programs for the launch of the SoCozy product collections.

The brand’s debut marks the creation of an entirely new product category -- a complete line of professional hair care for children targeted to a segment that is underserved in the market -- moms.

“We are excited to work with kids’ hair care expert Cozy Friedman to help launch the new SoCozy professional hair care line for kids,” said Stephanie Azzarone, president, Child’s Play Communications. Friedman is founder of the popular New York City Cozy’s Cuts for Kids Salons. “Developed as a result of Cozy’s 20 years of experience styling children’s hair, the new products will appeal to parents and children alike.”

"We're looking forward to working with Child's Play to establish the SoCozy brand presence online as well as the brand’s essence. Our core values are: So Smart, So Safe, So Easy and So Cool,” said Friedman.

The SoCozy formulas have “no-nasties”: They are non-toxic and free of parabens, sulfates, phthalates, synthetic color and propylene glycol, as well as nuts, gluten, and wheat. The new and improved multi-functional SoCozy products redefine the children’s hair care experience, helping parents easily and effortlessly manage their kids’ hair as well as encouraging and supporting children’s’ individuality. As Friedman says, “being you is our idea of cool.”

Child's Play Communications is the leading agency specializing in public relations, blogger management, social media and word-of-mouth communications for products and services targeted to parents. Clients have included brand leaders such as Disney, Warner Bros., Heinz, Hewlett Packard, Wildlife Conservation Society, Hasbro and Parents magazine. Based in New York City, the award-winning agency offers an exciting array of proprietary services to engage this influential market through traditional media, online and in-person, including Team Mom™ and Digital Dads, the company's network of bloggers

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Kristen Huff
Child's Play Communications
+1 (212) 488-2060 Ext: 17
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since: 09/2008
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