The launch of ENRG Digital was a direct response to clients who’ve worked with us for years. In addition to 30 minute infomercials on cable TV they began to request high converting 2-3 minute online videos.
Seattle, Washington (PRWEB) July 17, 2014
Envision Response today announced the launch of ENRG Digital, its comprehensive platform to deliver high converting online videos for companies large and small.
Founded by industry veteran Sean Fay, the Company’s announcement builds on a legacy of DRTV (Direct Response Television). An award winning producer, Fay was involved in developing the infomercial strategies for some of the industry’s blockbuster winners. Over the last two decades, Fay brought us names like OxiClean, the George Foreman Grill and Space Bag.
According to Fay, “the launch of ENRG Digital was a direct response to clients who’ve worked with us for years. In addition to 30 minute infomercials on cable TV they began to request high converting 2-3 minute online videos.”
Online video marketing is completely changing the way businesses approach their marketing, communications and outreach to clients and prospects. While companies are eager to embrace this powerful media, few have the expertise to support a comprehensive approach that starts with an impactful story and ends with a new customer.
These requests from existing clients, coupled with the fact that YouTube™ has become the 2nd largest search engine on the planet and marks one of the fastest growing marketing mediums in history, led Fay to start the process of creating an entirely new platform to embrace this explosive growth opportunity. Fay understood that to create a leading high conversion online video marketing platform went well beyond making shorter videos and putting them online: it would require the development of a unique and integrated platform capable of handling the complete life cycle of an online video from creation to syndication to conversion.
ENRG Digital’s online video marketing platform is a result of almost six months of development and delivers the integrated solutions companies are looking for:
- Online Video Marketing Strategy
- Campaign Management
- Customized project management to handle pre-production, production and post-production of live action and animated videos
- Search Marketing
- Social Media Engagement Solution
- Use of predictive analytics to optimize tagging, SEO and SEM
- 24/7 monitoring
- Business intelligence dashboard to track the results of every campaign
- Machine learning systems to continually optimize campaigns and move with trends
According to Fay, “We are extremely excited about the platform we’ve developed over the last year. It is the result of significant input from our current clients. Without exception, they were frustrated with the available solutions to leverage online video marketing and happy to share what they needed for a winning system. We thank them very much for their guidance in the creation of ENRG Digital.”
To learn more about ENRG Digital, go to http://www.enrgdigital.com, or call (425) 209-0655.
ABOUT ENRG Digital
ENRG Digital provides a comprehensive platform for the creation, delivery and tracking of high conversion online videos. Founded by award winning DRTV producers, the Company brings over a two decades of experience as a leading producer of branded direct response infomercials and TV spots. Located in Seattle, Washington ENRG Digital works with companies large and small to deliver real results in the exploding world of online video marketing.