TruSmart Energy Introduces Rewards Programs

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DR2’s iMPACT™ helps TruSmart Energy win more customers.

TruSmart Energy has chosen DR2’s iMPACT™ platform to deliver added value to their customers. One of Texas’s leading smart-grid-enabled REPs is using DR2’s turnkey bundling solution to add customer rewards to their already attractive electricity plans.

“We are pleased with our DR2 partnership because the iMPACT™ platform allows TruSmart Energy to get to know our customers and tailor rewards to meet their individual lifestyles. Their solution helps us increase acquisitions and improve retention rates. We look forward to introducing additional offers for our customers,” said Dennis Benevides, President, TruSmart Energy.

With the iMPACT™ platform, clients have the flexibility to choose who, how, when, and what to reward. The program offers a wide selection of rewards featuring the most popular consumer brands. DR2 handles all fulfillment tasks end-to-end, while clients are fully launched in a customized rewards program in as little as 3 weeks.

“We’re excited to work with TruSmart Energy. The addition of a new rewards program is yet another way to efficiently attract and retain customers,” said Malcolm Smith, CEO, DR2.

About DR2: DR2 provides innovative software solutions to competitive energy suppliers. Its iMPACT™ engagement and product bundling platform opens the channel for personalized customer engagement to enable the selling of bundled products. The company provides services nationally and is headquartered in Williamstown, Massachusetts with offices in Houston, Texas. Learn more by visiting

About TruSmart Energy: TruSmart Energy strives to help customers become more efficient and cost-effective with customized, time-of-use electricity plans. With multiple plans for established and un-established credit customers there is a product for the way you use electricity. TruSmart Energy – A Smarter Way to Pay. A Smarter Way to Save. View all of TruSmart Energy’s products at

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Stacy Govi
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