Loyalty360 and DataCandy Present: Put Your Data to Work: Using Loyalty Program Intelligence to Make Profitable Business Decisions

DataCandy to present a webinar that focuses on how business strategy and technology, coupled with the integration of the human experience, is the future path to driving real relationships.

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With so much discussion around customer data collection, DataCandy will explain to marketers exactly how loyalty program data can specifically be used to impact every company department and every key company decision.

Cincinnati, OH (PRWEB) July 22, 2014

The major objective of any loyalty program is to capture customer data to identify top-selling SKUs, highly valuable consumers, and purchase patterns driven by promotions. But how can that knowledge be leveraged to contribute to the company’s bottom line?

On Aug. 12, 2014 at 1 p.m. EDT, Loyalty360 will host a webinar titled, “Put Your Data to Work: Using Loyalty Program Intelligence to Make Profitable Business Decisions,” which will be presented by DataCandy.

Using industry best practices and field examples, this webinar will outline how to capitalize on the smart data collected from loyalty members to improve key business decisions. Attendees will learn how to demonstrate a loyalty program’s quantifiable contributions to the CEO, CFO, and CIO by using inbound customer data to justify product assortment, pricing, and improve marketing promotions.

Some key topics to be covered in the webinar include:

  • How loyalty program data can arm category managers with the insights to make smarter decisions on product assortments
  • When to decrease prices across the board versus only discounting products tagged as sensitive items
  • Which products to promote in flyers and determining the efficiency of items featured on the front page

The featured webinar speaker will be Luc Garneau, a loyalty industry strategist with DataCandy.

“With so much discussion around customer data collection, DataCandy will explain to marketers exactly how loyalty program data can specifically be used to impact every company department and every key company decision,” shared Erin Raese, President of Loyalty360 – The Loyalty Marketer’s Association.

Marketers are invited to join Loyalty360 and DataCandy on Aug. 12, 2014 at 1 p.m. EDT to learn more about how marketers can better use data to make smarter business decisions. For more information, please visit: http://loyalty360.org/conferences/event/put-your-data-to-work-using-loyalty-program-intelligence-to-make-profitable

About Loyalty360
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers. For more information, visit loyalty360.org.

About DataCandy
DataCandy (formerly FANBOX) is a North American leader in loyalty and gift card software solutions for the retail and hospitality sectors. Since its inception in 2002, DataCandy has led the way in providing customer engagement solutions to more than 4,000 locations across Canada and the United States. The DataCandy technology platform has achieved global demand for its ability to obtain the real-time customer and SKU-level data needed to generate targeted and relevant promotions. DataCandy is simple to interface, scalable for growth, secure for financial transactions and provides multichannel capabilities. To learn how unwrapping customer insights can drive customer relationships, email getinfo(at)datacandy(dot)com, call 514-903-DATA or visit http://www.datacandy.com.


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