For marketers in professional services, leading resources are now easier than ever to access and absorb.
Reston, Virginia (PRWEB) July 21, 2014
Hinge Marketing today announces the launch of Professional Services Marketing Today, featuring the latest information and educational content on professional services marketing.
“We couldn’t be more excited about this debut. Many great marketing minds worked together to make Professional Services Marketing Today the top destination for professional services marketers,” said Lee Frederiksen, Managing Partner at Hinge. “We took our preexisting blog and added new features, boosted our content, and streamlined the experience for our readers. For marketers in professional services, leading resources are now easier than ever to access and absorb.”
A key upgrade is industry-specific content for various professional services sectors. Featured industries are accounting, technology, management consulting, and architecture/engineering/construction. Readers can also navigate by marketing topics, including branding, case studies, content marketing, lead generation, online marketing, and social media.
Professional Services Marketing Today prominently features interactive resources like videos, webinars, and articles from external experts and influencers. Links easily connect readers to social media, including to the Professional Services Executive Forum, a private LinkedIn group moderated by Hinge.
A fresh design makes the new blog engaging and readable, similar to a digital magazine. Links to “write for us” and “submit a topic” are a call to action for all marketing professionals. Readers are encouraged to pitch story ideas and make suggestions about content.
“Our hope is to make this site belong to the whole professional services marketing industry. We want to hear from a diverse pool of influencers. New voices are what will make our content even more relevant and relatable,” Frederiksen commented.
Frederiksen continued, “Professional Services Marketing Today is a fitting home for Hinge’s robust library of resources. It’s also the only place you’ll find this quality of content, this tailored for professional services. Hinge challenges our clients to always be learning and always be growing. PSMT makes that happen.”
Hinge also acknowledged its blog rebrand as part of the firm’s own efforts to innovate and stay ahead of an evolving digital world.
“Simply put, we were ready for an update. Rebranding is a major area our clients seek our guidance on, and Hinge itself is no different. We understand our clients’ struggles because they’re the same ones we face,” Frederiksen concluded.
Professional Services Marketing Today launches today at http://www.hingemarketing.com/blog.
Hinge is a leading branding and marketing firm for the professional services industry. Our original research on high-growth firms and professional services buyers helps clients grow faster and be more profitable. We provide a complete suite of services, including research and strategy, brand development, comprehensive online marketing programs, award-winning creative, content marketing, and lead-generating websites. Visit Hinge's extensive library of research reports, books, and other publications at http://www.hingemarketing.com/library.