Television Broadcasting in Canada Industry Market Research Report Now Available from IBISWorld

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Operators will restructure to compete with cable TV and new media. For this reason, industry research firm IBISWorld has added a report on the Television Broadcasting industry to its growing industry report collection.

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Television broadcasters will restructure their business models to better integrate programming with digital platforms.

The Television Broadcasting industry has struggled to attract viewers and generate advertising revenue in the five years to 2014. Historically, television commanded a central role in the country's media sector and represented a main avenue for advertisers. However, the explosion of digital media and the increasing use of mobile devices have eroded the television medium in recent years. According to IBISWorld Industry Analyst Darryle Ullama, “Consumers are finding new outlets for entertainment online, prompting advertisers to increase their digital spending at the expense of industry operators.” Additionally, competition from cable networks and specialty television has increased, further contributing to the industry's contraction. In the five years to 2014, industry revenue is expected to decline at an annualized 1.9% to $3.5 billion.

Consumers are quickly adopting mobile devices such as tablets and smartphones, thereby increasing their ability to subscribe to online streaming platforms and services that compete with broadcast programming. In response, advertisers have lowered their spending on broadcast television and have increased their efforts on digital and online media. “In 2014, protracted decline in television advertising is projected to lead to a 3.5% decrease in revenue,” says Ullama. Consequently, average profit has remained slim.

Television broadcasters will respond to a shifting media environment in the next five years by restructuring their business models to better integrate programming with digital platforms. Regulators will encourage flexibility to mitigate the continued transition to competing media and online services. Nevertheless, advertising revenue is expected to continue falling, as businesses seek new ways to reach consumer groups, thereby limiting the industry's growth. In the five years to 2019, industry revenue is expected to increase.

For more information, visit IBISWorld’s Television Broadcasting in Canada industry report page.

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IBISWorld industry Report Key Topics
The Television Broadcasting industry operates studios and facilities that program and deliver audiovisual content to the public via over-the-air transmission. This industry excludes cable and satellite TV and operators that solely provide content online.
Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
Globalization & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
Major Companies
Operating Conditions
Capital Intensity
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US and Canadian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit or call 1-800-330-3772.

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Gavin Smith
IBISWorld 2
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