Winston-Salem, NC (PRWEB) July 17, 2014
Inmar, a company that operates intelligent commerce networks, today announced that it will host a webinar on July 31 examining coupon activity for the first half of 2014. In addition to providing analysis of the 174 billion coupons distributed and 1.4 billion coupons redeemed during the first six months of 2014, the hour-long program will also spotlight shopper and retail trends gaining traction in the marketplace. The webinar begins at 2:00p.m. EDT, and those interested in attending may register here. An encore presentation will take place on August 5 – also at 2:00p.m. EDT.
As shoppers continue to ramp up their use of technology to speed and enhance their shopping experience, promotions remain at the center of shoppers' efforts to economize their physical efforts and stretch budgets. This use of promotions is being significantly facilitated by shoppers' willingness to leverage multiple sources to find relevant offers. According to the 2014 Inmar Shopper Behavior Study, shoppers overall are regularly using, on average, 5.8 methods to discover and acquire coupons, combining both traditional and digital methods.
The webinar, presented by Devora Rogers, Senior Director, Retail Marketing Insights and Andrew Coleman, Senior Consultant, will look at how manufacturers are addressing this shopper behavior and how, in turn, shoppers are responding to promotion-related marketing tactics.
“The marketplace is taking some interesting turns relative to promotions,” says Inmar Chairman and CEO David Mounts. “With shoppers demanding more relevant offers and expecting to find those offers quickly and easily, marketers are being challenged to develop distribution and engagement strategies that will both speed acquisition and help drive conversion,” adds Mounts.
Inmar has been in the promotions industry for more than 34 years and currently processes and analyzes more than 2.3 billion coupons and related campaigns annually, making it an expert in planning, executing and measuring promotions. In addition to providing promotion management, coupon processing, business intelligence and consulting, Inmar closely monitors coupon distribution and redemption across the country and regularly reports on trends and activity in this sector.
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Inmar is a technology company that operates intelligent commerce networks. Our platforms connect offline and online transactions in real time for leading retailers, manufacturers and trading partners across multiple industries who rely on Inmar to securely manage billions of dollars in transactions. Our Promotions, Supply Chain and Healthcare platforms enable commerce, generate meaningful data and offer growth-minded leaders actionable analytics and execution with real-time visibility. Founded in 1980, Inmar is headquartered in Winston-Salem, North Carolina with locations throughout the United States, Mexico and Canada.
For more information about Inmar’s products and services, please call 866.440.6917 or visit http://www.inmar.com.