HomeLight Launches Agent Profile Enhancements and Expands Its Offering to Include Other Real Estate Professionals

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Agents Now Recommending Their Trusted Vendors on HomeLight

HomeLight - Find the Perfect Real Estate Agent
What better way for a lender to impress an agent than to demonstrate how other top producing agents already trust them and recommend them to their clients?

HomeLight (http://www.homelight.com), the leader in matching homebuyers and sellers with real estate agents, announced the launch of two new features at the Inman Real Estate Connect Conference today in San Francisco.

First, the company has enabled all real estate professionals—not just agents—to create a HomeLight profile to showcase their skills to the world. Second, HomeLight has launched several new content enhancements to its agent profiles including the ability for agents to create a “Trusted Vendors” list and, in effect, recommend other real estate professionals to their clients through the HomeLight platform.

“We are creating a real estate marketplace,” said Drew Uher, CEO and founder of HomeLight. “We work with thousands of top-producing agents across the country and other real estate professionals such as lenders and title companies are eager to build relationships with the agents in our network to garner referrals. These profile enhancements are a great way to do that. What better way for a lender to impress an agent than to demonstrate how other top producing agents already trust them and recommend them to their clients?”

HomeLight has information on more than two million real estate agents in 35 markets, which includes licensing information and transaction history. To date, agents could claim their profile to edit and upload new transactions, solicit reviews from clients, and link their profile to their LinkedIn recommendations. New content that HomeLight released on agent profiles includes testimonials, awards, and certifications, but the highlight is the Trusted Vendors list.

“Having a list of recommended vendors on my HomeLight page saves me time,” said Ron Abta, a top-producing agent in San Francisco. “I connect my clients to everyone they need to successfully buy or sell their home – lenders, moving companies, general contractors, etc. Rather than emailing my client a name and contact info ad-hoc, I can simply send them a link to my HomeLight profile, and they have everything they need for their transaction in one place.”

For other real estate professionals, HomeLight is now the only destination online that collects and displays which real estate agents endorse them. “When I get a referral from an agent I know and trust, I go out of my way to make sure their client has an exceptional experience," said Maureen Martin, a top loan officer at JMJ Financial. "This is why I continue to develop lasting relationships with top agents in the San Diego area. Their success is my success. I feel like HomeLight allows me to display that hard work and excellent customer service to my clients and prospective new agent partners. My testimonials speak for themselves, and I'm happy to use any tool that helps broadcast that message!”

A list of new HomeLight features is listed below. Agents and other real estate professionals can access these new features by claiming their profile at http://www.homelight.com/sign-up.

New Feature Details:

  •     Agent Profile Enhancements: On their profiles, agents can now list the professionals they recommended to clients such as lenders, title companies, and home inspectors. Other new profile content options for agents include testimonials, awards, and certifications. Agent profiles are now easier to edit, and they have a fresh look and feel.
  •     Profiles for Other Real Estate Professionals: Other real estate professionals—not just agents--can now create and manage their online profile on HomeLight. These professionals can solicit agents for endorsement on the HomeLight platform.

About HomeLight:
Founded in 2012, HomeLight is the only company that expertly matches homebuyers and sellers with the real estate agents who are most qualified to meet their specific needs. Our proprietary algorithm creates unbiased, personalized agent recommendations by analyzing transactional data and licensing records of over two million agents. HomeLight identifies agents with local knowledge and negotiation expertise, helping homebuyers find the perfect home for the best price. Sellers can sell their home faster and for the highest price because we find agents who are better at pricing, prepping, and marketing. Based in San Francisco and currently operating in 34 major U.S. markets, HomeLight is a privately held company backed by Google Ventures, Crosslink Capital and Innovation Endeavors. Follow us on Twitter, like us on Facebook, or learn more at http://www.homelight.com.

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Drew Uher
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