CKR Interactive Specialists to Speak at the 2014 Cleveland HR Star Conference

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Laurie Severino and Kendra Van Nostran will hold two informational sessions about the "Five Essential Tips for Developing Your Employer Brand."

Each participant at our session will walk away with essential and cost-effective tips for their employer brand using case studies from Cleveland-based companies.

Global recruitment marketing agency, CKR Interactive (, announced that Laurie Severino, director of branding and interactive strategies, and Kendra Van Nostran, research director, will discuss the “Five Essential Tips for Developing your Employer Brand” at the 2014 Cleveland HR Star Conference.

The annual Cleveland HR Star Conference features 29 sessions on a variety of topics within human resources. The conference will take place on Thursday, July 24, 2014 at the Holiday Inn Hotel in Independence, Ohio. The conference is considered one of the largest human resources events in the Midwest, drawing more than 600 professionals from 250 different organizations.

“We are really excited to present to the HR Star audience. This will be our second year at HR Star Cleveland and Braden and team always deliver relevant and useful information to the attendees. Each participant at our session will walk away with essential and cost-effective tips for their employer brand using case studies from Cleveland-based companies,” says Laurie Severino.

CKR Interactive’s first employee branding session is scheduled for 11:15am-noon in the Brooklyn Room. The second session will take place from 3:30 - 4:15pm in the Bedford Room. During the session, Laurie and Kendra will define what an employer brand really is (and really isn't) and how a clearly defined and properly-executed employer brand can be the "X" factor when it comes to achieving your recruitment goals. Their presentation will provide attendees with the know-how necessary to jumpstart the development of their employee brands, including: leveraging what you already have, creating a foundation from research, identifying what makes you unique, developing a framework for consistency and having a clear vision for how you will communicate it.

If you will be in attendance, make sure to stop by the CKR booth and introduce yourself to Laurie, Kendra, and Kristin Oravec, Sr. Client Strategist in the CKR Cleveland office. CKR will also be raffling off two pairs of Beats by Dre™ headphones.

You can find more information about the conference and CKR’s sessions at

Who do we think we are?
CKR Interactive is a global recruitment marketing firm that helps organizations solve complex recruiting and retention issues through strategic communications with specializations in employer branding, marketing strategy, interactive development, social and emerging media, and custom research. Our consultative approach delivers tailored programs that allow companies to attract and retain top talent. Learn more about CKR and our expertise at

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Allacyn Griffin-May
CKR Interactive
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